It’s a universally acknowledged truth that a client-agency relationship is the cornerstone of any successful marketing scheme or advertising campaign. In fact, an r3 study reported that the top 40 client-agency relationships had an average relationship…
Does thinking about the health of your agency keep you up at night? We don’t blame you. Running an agency is no easy feat during the best of times. In today’s world—it’s a different kind of…
Kathryn E. Strachan launched B2B content marketing agency CopyHouse as a one-woman band in 2019. After landing Scottish Widows as a freelancer, she quickly needed to set up an LTD. Four years later, she has a…
The time has come to evaluate the best project management tools for agencies, to help you find the right fit for your business. Far too many agencies are still using spreadsheets to manage high-stakes projects. Between…
Former Director of Project Management at MRM, an award-winning agency part of IPG, Shantal Gonzalez, shares how she’s gone from no boundaries to pushing back as work-life balance grows increasingly important. Shantal Gonzalez always knew what…
A solid agency workflow can take your business from good to great. Get it right, and you’ll have a better chance of reducing agency bottlenecks, staff burnout, and client churn. All while retaining revenue you’d otherwise…
Jackie Olson has had an unconventional journey in the ad world. Shortly after joining Digitas in Boston, covid hit. Fast forward two years and she’s left the ad world for a job as a snowsports instructor…
Amirreza Farhadi is the Associate VP of Operations at Havas CX Canada. Part of Havas’s senior leadership team, he builds, monitors, and improves processes to ensure the business runs smoothly. In his eyes, that starts with…
Building an agency team structure that is strong, lean, and effective is the first ingredient in your agency’s recipe for success. It’s also a crucial and foundational element to your business, to ensure strong project execution…
What agency PM doesn’t love a process? We’re going to reveal a nine-step agency project management process, including tips on how to best document each stage. The importance of an agency project management process Processes provide…
Today we’re digging into agency PM methodologies, to help you figure out which approach is the best fit for your projects and your agency culture. Now, if you’re new to managing agency projects or want to…
Welcome to our agency project management blog series, where we set out to uncover all you need to know about running effective project management programs at your agency. In this five-part series, we’ll cover everything from…
At the heart of every thriving agency, there’s a well-oiled machine known as agency operations. From resource allocation and workflows to client management and process optimization, agency operations are what, well, keeps your agency in business.…
Job stress (including burnout) costs American employers over $300 billion annually. Low employee engagement—a common burnout symptom—costs the global economy $7.8 trillion annually. Burnout spans across industries, but some are more at risk than others. Data…
Agency resource planning and management processes help you align the right people with available project work. Doing it well leads to happy, productive agency teams committed to delivering high-quality client outcomes. Project success and satisfied clients…
