Agencies
Calm client projects aren’t just a pipe dream. Explore these resources to find out how top agencies operate.


Spindogs x Resource Guru: Boosting billable time & team efficiency
See how agency Spindogs boosted billable time, and improved workloads and efficiency with Resource Guru.


Agency sales: The ultimate playbook for winning business
Dive into proven agency sales models, processes, and strategies with input from agency and sales experts.



Is your agency ready to be revenue-driven?
Learn about revenue-driven resource planning from some of the best agencies in the world including TBWA\Chiat\Day, Ogilvy, Code and Theory, and others.


Agency pricing guide (including 9 agency pricing models)
According to a recent AdAge article, 75% of multinational brands will seek pricing changes with their agencies in the next three years. Of course, agencies are no strangers to change. The great resignation, the growing omnipresence…


Agency profit and agency profitability: Advice from an industry expert
If we had to sum up agency teams in a word, “resilient” seems like the best fit. From securing business and retaining clients, to working against tough deadlines–the pace is often intense, and the predictability… less…


Agency margins and agency profit margins explained
In 2024, AdAge reported that “budgets are down across the board, because there’s so much pressure with the economy and inflation.” If you work agency-side, you probably feel this every day. With less money to work…


Understanding agency KPIs: 6 simple steps to unlock growth
Running a successful agency isn’t just about delivering great work—it’s about knowing how to measure your success. Agency key performance indicators (KPIs) are the handpicked metrics that facilitate that. They give you the insight you need…


16 essential agency metrics that’ll ramp up revenue (with examples)
Ad Age’s annual Revenue Report shows agencies in the U.S. saw 9.9% revenue growth in 2022. Worldwide, agencies reported a 7.5% uptick. But, times have changed. 2023 saw layoffs, restructures, and mergers following more pressure from…


Agency revenue: Discover the tactics behind revenue-driven resource planning [Ebook]
Is agency revenue top of mind? Is leadership putting the pressure on you? While the endgame is always revenue, there are a lot of building blocks that need to fall into place to improve an agency’s…


Agency timesheet template
In the fast-paced world of agency work, every minute counts. That’s why having a standardized, easy-to-use agency timesheet template is a necessity, not a luxury. Imagine pouring your team’s heart and soul into a stunning piece…


Agency utilization rate: 9 steps to increasing billable time
Agency utilization rate is a key performance metric that can make or break an agency’s performance. It’s often said that you can’t improve what you aren’t measuring—your agency utilization rate is a near-perfect example of that…


28 agency software options that will help you run a successful agency
You can’t have a hair salon without scissors. A repair shop without a toolbox. An airport without airplanes. And these days, you can’t have an agency without agency software—the digital tools that empower agency teams to…


Agency traffic managers: What they do and why they (really) matter
Hear the words “traffic manager” and you might think of someone standing on a freeway, wearing headphones and an orange vest, while using wands to direct people and keep them moving. When it comes to an…


31 agency challenges and how to tackle them
Running an agency is not exactly a walk in the park. Agencies face plenty of challenges—spanning from cultural problems to client issues. The best way to deal with agency challenges? Head on. That starts with acknowledging…