According to Ad Age’s annual Revenue Report, agencies in the US reported a 9.9% revenue growth in 2022. Worldwide, agencies reported a 7.5% uptake in revenue growth. But since then, times have changed. 2023 saw layoffs, restructures, and mergers…
Written by Team Guru
Is agency revenue top of mind? Is leadership putting the pressure on you? While the endgame is always revenue, there are a lot of building blocks that need to fall into place to improve an agency’s…
Written by Jo Johansson
In the fast-paced world of agency work, every minute counts. That’s why having a standardized, easy-to-use agency timesheet template is a necessity, not a luxury. Imagine pouring your team’s heart and soul into a stunning piece…
Written by Eleanor Hope Jones
You can’t have a hair salon without scissors. A repair shop without a toolbox. An airport without airplanes. And these days, you can’t have an agency without agency software—the digital tools that empower agency teams to…
Written by Jo Johansson
Agency utilization rate is a key performance metric that can make or break an agency’s performance. It’s often said that you can’t improve what you aren’t measuring—your agency utilization rate is a near-perfect example of that…
Written by Jo Johansson
Hear the words “traffic manager” and you might think of someone standing on a freeway, wearing headphones and an orange vest, while using wands to direct people and keep them moving. When it comes to an…
Written by Jo Johansson
Running an agency is not exactly a walk in the park. Agencies face plenty of challenges—spanning from cultural problems to client issues. The best way to deal with agency challenges? Head on. That starts with acknowledging…
Written by Jo Johansson
Have you mastered the art of acquiring new clients for your agency? That’s only half the battle. Retaining clients is where many agencies slip up, missing out on consistent revenue through lasting client relationships. A 5%…
Written by Jo Johansson
Capacity planning plays a key role in agency profitability. Do it well and you’re looking at some healthy margins and business growth. Do it less well? Now, you’re looking at some serious employee, culture, and workflow…
Written by Jo Johansson
Agency growth is about managing lots of moving parts—and managing them well. But then there’s the big question: revenue. How do you bring in more clients to keep growing sustainably? This guide is designed to walk…
Written by Jo Johansson
Building your agency tech stack isn’t easy. You have to think about the usability and adoption for both your team and your clients. Between personal preferences and processes, it will seem impossible to please everyone. With…
Written by Jo Johansson
There’s work and then there’s all the tasks that go into making that work possible: soliciting feedback, fielding approvals, sitting in meetings, and sometimes Slacking your colleagues to align on a project. The problem is that…
Written by Jo Johansson
Agency culture has an infamous reputation. Agencies are known for producing creative work that can shape the perspectives of an entire generation, while at the same time being completely oblivious to the concept of agency work-life…
Written by Rachael Nicholson
Expert input from
Amirreza Farhadi
Agency tools have one job and one job only: enable teams across all departments to do their jobs better (and help them deliver results for clients). That said, there’s an abundance of tools for agencies to…
Written by Jo Johansson
It’s tempting to think the hard part is over as soon as you’ve won the client. Your pitch was the winner, but is your agency client onboarding experience just as good? Because it needs to be.…
Written by Eleanor Hope Jones
