When you’re running (or working at) an agency, there are many moving parts. So how do you avoid the inevitable chaos? The answer is agency SOPs. That’s right. To plan, operate, or even scale effectively, you…
Written by Rachael Nicholson
Any thriving creative team is supported by a solid advertising agency workflow. This holds them accountable and helps them deliver results for clients. Yes, creativity needs freedom to flow, but it also requires workflows to stay…
Written by Rachael Nicholson
Input from experts including
Shantal Gonzalez
The agency industry is a crowded space, so when you ask yourself how to scale your agency, it’s not always clear where (or how) to get started. Keep this in mind: scaling is a journey, and…
Written by Jo Johansson
It’s a universally acknowledged truth that a client-agency relationship is the cornerstone of any successful marketing scheme or advertising campaign. In fact, an r3 study reported that the top 40 client-agency relationships had an average relationship…
Written by Eleanor Hope Jones
Does thinking about the health of your agency keep you up at night? We don’t blame you. Running an agency is no easy feat during the best of times. In today’s world—it’s a different kind of…
Written by Jo Johansson
Kathryn E. Strachan launched B2B content marketing agency CopyHouse as a one-woman band in 2019. After landing Scottish Widows as a freelancer, she quickly needed to set up an LTD. Four years later, she has a…
Written by Jo Johansson
The time has come to evaluate the best project management tools for agencies, to help you find the right fit for your business. Far too many agencies are still using spreadsheets to manage high-stakes projects. Between…
Written by Jo Johansson
Former Director of Project Management at MRM, an award-winning agency part of IPG, Shantal Gonzalez, shares how she’s gone from no boundaries to pushing back as work-life balance grows increasingly important. Shantal Gonzalez always knew what…
Written by Jo Johansson
A solid agency workflow can take your business from good to great. Get it right, and you’ll have a better chance of reducing agency bottlenecks, staff burnout, and client churn. All while retaining revenue you’d otherwise…
Written by Rachael Nicholson
Jackie Olson has had an unconventional journey in the ad world. Shortly after joining Digitas in Boston, covid hit. Fast forward two years and she’s left the ad world for a job as a snowsports instructor…
Written by Jo Johansson
Amirreza Farhadi is the Associate VP of Operations at Havas CX Canada. Part of Havas’s senior leadership team, he builds, monitors, and improves processes to ensure the business runs smoothly. In his eyes, that starts with…
Written by Jo Johansson
Building an agency team structure that is strong, lean, and effective is the first ingredient in your agency’s recipe for success. It’s also a crucial and foundational element to your business, to ensure strong project execution…
Written by Rachael Nicholson
What agency PM doesn’t love a process? We’re going to reveal a nine-step agency project management process, including tips on how to best document each stage. The importance of an agency project management process Processes provide…
Written by Rachael Nicholson
Today we’re digging into agency PM methodologies, to help you figure out which approach is the best fit for your projects and your agency culture. Now, if you’re new to managing agency projects or want to…
Written by Rachael Nicholson
Welcome to our agency project management blog series, where we set out to uncover all you need to know about running effective project management programs at your agency. In this five-part series, we’ll cover everything from…
Written by Rachael Nicholson
