{"id":7278,"date":"2024-12-20T13:28:40","date_gmt":"2024-12-20T13:28:40","guid":{"rendered":"https:\/\/resourceguruapp.com\/blog\/?p=7278"},"modified":"2025-11-11T15:56:56","modified_gmt":"2025-11-11T15:56:56","slug":"agency-profits-profitability","status":"publish","type":"post","link":"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-profits-profitability","title":{"rendered":"Agency profit and agency profitability: Advice from an industry expert"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If we had to sum up agency teams in a word, \u201cresilient\u201d seems like the best fit. From securing business and retaining clients, to working against tough deadlines\u2013the pace is often intense, and the predictability\u2026 less than stellar.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of all the aspects of working in an agency, though, maintaining a healthy <\/span><span style=\"font-weight: 400;\">agency profit<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">agency profitability<\/span><span style=\"font-weight: 400;\"> is among the most stressful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we\u2019ll talk about the intricacies of building and maintaining a profitable agency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since that\u2019s a big topic to cover, we\u2019d better get started.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">In this article \ud83d\udcd6<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-profits-profitability\/#Defining-agency-profit-and-agency-profitability\" >Defining agency profit and agency profitability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-profits-profitability\/#How-to-calculate-agency-profit-and-agency-profitability\" >How to calculate agency profit and agency profitability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-profits-profitability\/#The-importance-of-agency-profits-and-agency-profitability\" >The importance of agency profits and agency profitability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-profits-profitability\/#4-ways-to-improve-profits-and-profitability-at-agencies\" >4 ways to improve profits and profitability at agencies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-profits-profitability\/#Addressing-agency-profits-and-profitability-for-different-agency-types\" >Addressing agency profits and profitability for different agency types<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-profits-profitability\/#Whats-the-bottom-line-on-agency-profits-and-profitability\" >What\u2019s the bottom line on agency profits and profitability?\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Defining-agency-profit-and-agency-profitability\"><\/span><span style=\"font-weight: 400;\">Defining <\/span><span style=\"font-weight: 400;\">agency profit<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">agency profitability<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Agency profit<\/span><span style=\"font-weight: 400;\"> definition<\/span><\/h3>\n<div class=\"callout callout--definition\">\n<h4><strong>What is agency profit?<\/strong><\/h4>\n<p>Agency profit<span style=\"font-weight: 400;\"> is the <\/span><i><span style=\"font-weight: 400;\">amount of money<\/span><\/i><span style=\"font-weight: 400;\"> an agency brings in over a specific time period, minus total expenses helping the business bring that money in (including indirect costs). It\u2019s measured in a dollar amount, or your local currency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Knowing your profit is great, but it doesn\u2019t provide context on how efficiently your agency is generating money. That\u2019s where profit<\/span><span style=\"font-weight: 400;\">ability<\/span> <span style=\"font-weight: 400;\">comes in.<\/span><\/p>\n<\/div>\n<h3><span style=\"font-weight: 400;\">Agency profitability<\/span><span style=\"font-weight: 400;\"> definition<\/span><\/h3>\n<div class=\"callout callout--definition\">\n<h4><strong>What is agency profitability?\u00a0<\/strong><\/h4>\n<p>Agency profitability<span style=\"font-weight: 400;\"> is the <\/span><i><span style=\"font-weight: 400;\">relative measure<\/span><\/i><span style=\"font-weight: 400;\"> of financial success, and how efficiently your agency generates money. Profitability\u2019s dictated by how much revenue your agency is generating in relation to the costs of running the business. It\u2019s often measured as a percentage.\u00a0<\/span><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">There are different agency metrics you can use to track profitability at an agency. For example, you can use <\/span><span style=\"font-weight: 400;\">agency client profitability<\/span><span style=\"font-weight: 400;\">, project profitability, return on assets (ROAS) or overall <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-margins\"><span style=\"font-weight: 400;\">agency profit<\/span><span style=\"font-weight: 400;\"> margins<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<div class=\"callout callout--reading\">\n<p><span style=\"font-weight: 400;\"><strong>Further reading<\/strong>: Don\u2019t get the terms \u201cprofit\u201d and \u201cprofitability\u201d mixed up with \u201cprofit margins\u201d and \u201cmargins\u201d. Still not sure what the difference is? <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-margins\"><span style=\"font-weight: 400;\">We\u2019ve explained it here<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"How-to-calculate-agency-profit-and-agency-profitability\"><\/span><span style=\"font-weight: 400;\">How to calculate <\/span><span style=\"font-weight: 400;\">agency profit<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">agency profitability<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Formula for<\/span><span style=\"font-weight: 400;\"> agency profit<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Profit<\/strong> = Total revenue &#8211; Total expenses<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-7304\" src=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2024\/12\/Profit-943x203.png\" alt=\"Profit formula.\" width=\"943\" height=\"203\" srcset=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2024\/12\/Profit-943x203.png.webp 943w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2024\/12\/Profit-1042x224.png.webp 1042w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2024\/12\/Profit-1536x330.png.webp 1536w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2024\/12\/Profit-2048x440.png.webp 2048w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2024\/12\/Profit-310x67.png.webp 310w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2024\/12\/Profit-943x203@2x.png.webp 1886w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2024\/12\/Profit-1042x224@2x.png.webp 2084w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2024\/12\/Profit-1536x330@2x.png.webp 3072w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2024\/12\/Profit-310x67@2x.png.webp 620w\" sizes=\"auto, (max-width: 943px) 100vw, 943px\" \/><\/p>\n<p><b>Example:<\/b><span style=\"font-weight: 400;\"> Let\u2019s say your agency makes $30K in revenue one month and has expenses of $10K for that month.<\/span><\/p>\n<p><b>Example calculation: <\/b><span style=\"font-weight: 400;\">Profit =\u00a0 $30,000 &#8211; $10,000 = $20,000<\/span><\/p>\n<p><b>\u2757\ufe0fTotal expenses <\/b><span style=\"font-weight: 400;\">include direct and indirect costs such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cost of services sold<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Operating costs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interest<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Taxes\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Formulas for <\/span><span style=\"font-weight: 400;\">agency profitability<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We mentioned above that there are various profitability metrics like ROAS and project profitability, but the simplest way is to calculate overall profitability is in terms of <\/span><b>gross profit margins<\/b><span style=\"font-weight: 400;\"> and <\/span><b>net profit margins<\/b><span style=\"font-weight: 400;\">, using these formulas:<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Gross profit margin formula<\/span><\/h4>\n<p><span style=\"font-weight: 400;\"><strong>Gross profit margin<\/strong> = (Revenue &#8211; Cost of services sold) \/ Revenue x 100<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-7291\" src=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2024\/12\/Gross-profit-margin-943x203.png\" alt=\"Gross profit margin formula.\" width=\"943\" height=\"203\" srcset=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2024\/12\/Gross-profit-margin-943x203.png.webp 943w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2024\/12\/Gross-profit-margin-1042x224.png.webp 1042w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2024\/12\/Gross-profit-margin-1536x330.png.webp 1536w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2024\/12\/Gross-profit-margin-2048x440.png.webp 2048w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2024\/12\/Gross-profit-margin-310x67.png.webp 310w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2024\/12\/Gross-profit-margin-943x203@2x.png.webp 1886w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2024\/12\/Gross-profit-margin-1042x224@2x.png.webp 2084w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2024\/12\/Gross-profit-margin-1536x330@2x.png.webp 3072w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2024\/12\/Gross-profit-margin-310x67@2x.png.webp 620w\" sizes=\"auto, (max-width: 943px) 100vw, 943px\" \/><\/p>\n<p><b>Example: <\/b><span style=\"font-weight: 400;\">In this example we\u2019ll also say revenue is $30K, but out of total expenses we\u2019ve identified that cost of services sold was $5K.<\/span><\/p>\n<p><b>Example calculation: <\/b><span style=\"font-weight: 400;\">Gross profit margin = ($30,000 &#8211; $5,000) \/ $30,000 x 100 = 50%<\/span><\/p>\n<p><b>\u2757\ufe0fCost of services sold <\/b><span style=\"font-weight: 400;\">includes direct costs associated with service delivery like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Salaries for team members who work billable hours<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Freelancer and contractor costs\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advertising spend on clients\u2019 behalf<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cost of creative assets like video and images and\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Specialized software licence costs for client work<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">Net profit margin formula<\/span><\/h4>\n<p><span style=\"font-weight: 400;\"><strong>Net profit margin<\/strong> = (Net profit \/ Revenue) x 100<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Where Net profit = Revenue &#8211; Total expenses<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-7293\" src=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2024\/12\/Net-profit-margin-943x208.png\" alt=\"Net profit margin formula.\" width=\"943\" height=\"208\" srcset=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2024\/12\/Net-profit-margin-943x208.png.webp 943w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2024\/12\/Net-profit-margin-1042x230.png.webp 1042w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2024\/12\/Net-profit-margin-1536x339.png.webp 1536w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2024\/12\/Net-profit-margin-2048x452.png.webp 2048w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2024\/12\/Net-profit-margin-310x68.png.webp 310w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2024\/12\/Net-profit-margin-943x208@2x.png.webp 1886w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2024\/12\/Net-profit-margin-1042x230@2x.png.webp 2084w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2024\/12\/Net-profit-margin-1536x339@2x.png.webp 3072w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2024\/12\/Net-profit-margin-310x68@2x.png.webp 620w\" sizes=\"auto, (max-width: 943px) 100vw, 943px\" \/><\/p>\n<p><b>Example: <\/b><span style=\"font-weight: 400;\">Let\u2019s say your agency makes $30K in revenue in a month, and has total expenses of $8K.<\/span><\/p>\n<p><b>Example calculation:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Net profit = $30,000 &#8211; $8,000 = $22,000<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Net <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-margins\"><span style=\"font-weight: 400;\">profit margin<\/span><\/a><span style=\"font-weight: 400;\"> = ($22,000 \/ $30,000) x 100 = 73%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By tracking these, you\u2019ll have a multi-faceted view of your agency\u2019s financial health, including a gauge of how well you\u2019re managing costs relative to earnings.\u00a0<\/span><\/p>\n<div class=\"callout callout--reading\">\n<p><span style=\"font-weight: 400;\"><strong>Further reading<\/strong>: Wondering about <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-metrics\"><span style=\"font-weight: 400;\">other agency metrics<\/span><\/a><span style=\"font-weight: 400;\">? We\u2019ve got an article for that.<\/span><\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"The-importance-of-agency-profits-and-agency-profitability\"><\/span><span style=\"font-weight: 400;\">The importance of <\/span><span style=\"font-weight: 400;\">agency profits<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">agency profitability<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Next, let\u2019s explore the impact of <\/span><span style=\"font-weight: 400;\">agency profits<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">agency profitability<\/span><span style=\"font-weight: 400;\"> at agencies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get a first-hand account of the impact these factors make on agencies, we spoke with agency veteran <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/author\/rob-sayles\"><span style=\"font-weight: 400;\">Rob Sayles<\/span><\/a><span style=\"font-weight: 400;\">. Rob\u2019s a seasoned consultant when it comes to all things agency success, and profits and profitability are no exception.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"callout callout--reading\"><\/span><\/p>\n<p><b>Further reading<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-kpis\"><span style=\"font-weight: 400;\">Here\u2019s Rob\u2019s sage advice on agency KPIs and their power to impact growth.\u00a0<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Why <\/span><span style=\"font-weight: 400;\">agency profit<\/span><span style=\"font-weight: 400;\"> matters<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Rob tells us that &#8220;fundamentally, agency life is incredibly fast-paced. And, if you ask any founder or leadership team, incredibly stressful. Why are we making ourselves wake up at four o&#8217;clock in the morning with massive <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-burnout\"><span style=\"font-weight: 400;\">stress and anxiety<\/span><\/a><span style=\"font-weight: 400;\"> and going doing this stuff day in day out?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s not just about the creativity, it&#8217;s not just about the passion, it&#8217;s about running a business.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, that\u2019s where agency profits come in. Keeping an eye on this important when running an agency business, no matter what stage. Here\u2019s two key reasons why:<\/span><\/p>\n<ol>\n<li><b>Looking strong for an exit: <\/b><span style=\"font-weight: 400;\">If your agency is established and performing well, a substantial profit is usually attractive to external investors or potential acquirers.\u00a0<\/span><\/li>\n<li><b>Having a buffer: <\/b><span style=\"font-weight: 400;\">On the flipside, if your agency goes through a rough patch for whatever reason, a healthy profit gives you the safety net you need to keep things afloat until the situation improves.\u00a0<\/span><\/li>\n<\/ol>\n<h3><span style=\"font-weight: 400;\">Why<\/span><span style=\"font-weight: 400;\"> agency profitability<\/span><span style=\"font-weight: 400;\"> matters<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While <\/span><span style=\"font-weight: 400;\">agency profit<\/span><span style=\"font-weight: 400;\"> can be thought of as money in the bank, <\/span><span style=\"font-weight: 400;\">agency profitability <\/span><span style=\"font-weight: 400;\">demonstrates the efficiency and sustainability of your agency\u2019s operations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are 3 key reasons that elaborate on why this matters:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Allows for ongoing improvements : <\/b><span style=\"font-weight: 400;\">Keeping a close eye on profitability helps stakeholders assess long-term viability, and the state of cost management within the agency. This allows the business to identify areas for improvement, and to address any inefficiencies as soon as possible.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gets your agency out of survival mode:<\/b><span style=\"font-weight: 400;\"> If your agency\u2019s lacking in the profitability department, you\u2019ll get stuck in survival mode, according to Rob: \u201cIf you&#8217;re not profitable, you&#8217;re fighting [fires] and it&#8217;s a race to the bottom on commodity pricing. And it&#8217;s stressful. You&#8217;ll probably lose your best clients and you&#8217;ll very likely lose your best talent.\u201d Profitability gives you the breathing room you need to grow, and therefore allows you to maintain a high quality of work that keeps clients happy.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Supports reinvestment opportunities:<\/b><span style=\"font-weight: 400;\"> It\u2019s unlikely that agency owners get into the agency world to get rich quick, especially in early stages. Reinvesting in the business will be a bigger priority at first. When asked about <\/span><span style=\"font-weight: 400;\">agency profitability<\/span><span style=\"font-weight: 400;\"> Rob spoke to us about how you can use a healthy level of profitability to reinvest: \u201cProfitability is essential to growth, stability, and agility. If you\u2019re not profitable, you can&#8217;t reinvest in better talent, innovation, or technology.\u201d<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">If your agency profitability seems less than ideal at the moment, one course of action is to increase your revenue. Looking for some new tactics in that regard? Explore our free eBook on the topic:\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/bit.ly\/3X6lT4Q\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/10\/Blog-banner-1-943x242.jpg\" alt=\"A rectangle shaped banner in purple featuring a 3D book cover with a prompt to download an eBook about resource planning for agencies.\" width=\"943\" height=\"242\" \/><\/a><\/p>\n<div class=\"callout callout--reading\">\n<p><b>Further reading<\/b><span style=\"font-weight: 400;\">: Interested to see how other agencies are performing in terms of profitability? Check out our post on <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-margins#Benchmarks-for-agency-net-profit-margins\"><span style=\"font-weight: 400;\">agency margins and agency profit margins<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"4-ways-to-improve-profits-and-profitability-at-agencies\"><\/span><span style=\"font-weight: 400;\">4 ways to improve profits and profitability at agencies<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">1. Assess your approach to resource management<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s just as important to make sure you\u2019ve got the resources and people you need to complete your agency\u2019s projects on time and within budget.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Proper <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/resource-management\/resource-allocation-guide\"><span style=\"font-weight: 400;\">resource allocation<\/span><\/a><span style=\"font-weight: 400;\"> and team assignments\u2014such as assigning the right team members to projects based on skill, availability, and cost\u2014ensures that work is delivered efficiently without overextending budgets.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In Rob\u2019s words:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIdeal resource management improves the client relationship while also improving efficiency and profitability.\u201d<\/span><\/p>\n<p>Here are some factors all good resource management processes include:<\/p>\n<ul>\n<li>Proper visibility over how resources are being allocated<\/li>\n<li>A clear understanding of resource availability<\/li>\n<li>An overview of how your forecasted allocation relates to your actual allocation<\/li>\n<li>A solid clash management method to prevent overbooking<\/li>\n<\/ul>\n<div class=\"callout callout--reading\">\n<p><strong>Related<\/strong>: Learn more about <a href=\"https:\/\/resourceguruapp.com\/features\/resource-management\">Resource Guru&#8217;s unique approach to resource management<\/a>.<\/p>\n<\/div>\n<h3><span style=\"font-weight: 400;\">2. Evaluate your client fit<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">According to Rob, a lot of agencies fall into the trap of having \u201c<\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/client-agency-relationship\"><span style=\"font-weight: 400;\">client relationships<\/span><\/a><span style=\"font-weight: 400;\"> that are transactional, rather than strategic.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Put simply, agencies can be tempted into accepting and working with clients on a short-term basis for the sake of a quick dollar. Instead, he recommends working towards ongoing partnerships that deliver consistent results and recurring revenue.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Optimize your project management<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u201cA key factor that makes a positive impact on <\/span><span style=\"font-weight: 400;\">agency profits<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">agency profitability<\/span><span style=\"font-weight: 400;\"> is really good <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-operations\"><span style=\"font-weight: 400;\">operational<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-project-management\"><span style=\"font-weight: 400;\">project management<\/span><\/a><span style=\"font-weight: 400;\">. If you are not good at shaping, managing and delivering projects, you will completely trash [your] profitability.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2014Rob Sayles<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poor <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-project-management-software\"><span style=\"font-weight: 400;\">project management<\/span><\/a><span style=\"font-weight: 400;\"> leads to <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/project-management\/scope-creep\"><span style=\"font-weight: 400;\">scope creep<\/span><\/a><span style=\"font-weight: 400;\">, which leads to the project costing more than originally projected, narrowing the profits and level of profitability your agency can achieve.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In Rob\u2019s words, \u201cAn agency is built on people exchanging time for money, fundamentally.\u201d By optimizing your processes, you can <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/product-updates\/project-start-end-dates\"><span style=\"font-weight: 400;\">keep projects start and end dates on track<\/span><\/a><span style=\"font-weight: 400;\">, to hit deadlines without overshooting your budget.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"callout callout--reading\"><\/span><\/p>\n<p><b>Further reading<\/b><span style=\"font-weight: 400;\">: Considering a new agency project management process? <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-project-management-process\"><span style=\"font-weight: 400;\">Explore our 9-step guide<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Consider value-based pricing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There\u2019s been vibrant conversations in many industries about dropping the billable hour model entirely. Take the sparkling reviews of <\/span><a href=\"https:\/\/www.linkedin.com\/in\/shaunjardine\/overlay\/experience\/1875958328\/multiple-media-viewer\/?profileId=ACoAAADreVIB7zorayGKOosR47H2EnOcl1gt7Ic&amp;treasuryMediaId=1709214205436\"><span style=\"font-weight: 400;\">Shaun Jardine\u2019s book<\/span><\/a><span style=\"font-weight: 400;\"> on ditching the billable hour in the legal profession. Or <\/span><a href=\"https:\/\/www.youtube.com\/shorts\/S98s1Gd53y4\"><span style=\"font-weight: 400;\">Chris Do\u2019s ongoing education <\/span><\/a><span style=\"font-weight: 400;\">about the revolutionary potential of value-based pricing for designers.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rob praises value-based pricing as a good option for enhanced <\/span><span style=\"font-weight: 400;\">agency profitability<\/span><span style=\"font-weight: 400;\">. However, he acknowledges its shortcomings too. It\u2019s not a simple transition for agencies. Many agencies simply don\u2019t know how to shift from a billable hour mindset, and more find it difficult to justify what they charge without associating time spent on the effort.\u00a0<\/span><\/p>\n<div class=\"callout callout--reading\">\n<p><b>Further reading<\/b><span style=\"font-weight: 400;\">: Need some help figuring out your billable totals? Try our <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/time-management\/billable-hours-calculator\"><span style=\"font-weight: 400;\">free billable hours calculator<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">However, for the agencies that can pull it off, Rob gives a compelling example of why value-based pricing is so, well, valuable:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cSay you\u2019re doing a rebrand for a major corporation and you\u2019ve put a time-based $100,000 price tag on it. You might get a profit margin of 20% out of that. If you put value-based pricing on that, you could perhaps put a value of $1,000,000 on that.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means that agencies focus less on the amount of time and effort put into the campaign ($100,000), and instead negotiate the cost by focusing on the expected impact of the campaign and the revenue the client will see off the back of it ($1,000,000). By doing this,\u00a0 you can position yourself to charge more and therefore make larger agency profits.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Addressing-agency-profits-and-profitability-for-different-agency-types\"><\/span><span style=\"font-weight: 400;\">Addressing agency profits and profitability for different agency types<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Digital agencies<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">According to Rob,<\/span><span style=\"font-weight: 400;\"> digital agency profit<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">digital agency profitability<\/span><span style=\"font-weight: 400;\"> are\u00a0 particularly affected by the ever-changing landscape of (often expensive) technology that clients need these agencies to use.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To operate the specialized tech clients ask agencies to use, the agency needs to hire or contract out to specialized talent. That also adds costs and shrinks profits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To combat these expenses, Rob recommends factoring these costs into what they charge clients so that their profits don\u2019t take the hit direction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In terms of talent, he recommends agencies open their roles to remote workers to widen the talent pool available to them. With this wider pool to choose from, you can find the right skillsets and also potentially secure talent team members at a more competitive salary. This can help reduce people and resource management costs, in turn improving profitability.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Marketing agencies<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While digital agencies often offer services like website builds or ecommerce management, <\/span><a href=\"https:\/\/resourceguruapp.com\/industries\/agencies\/marketing\"><span style=\"font-weight: 400;\">marketing agencies<\/span><\/a><span style=\"font-weight: 400;\"> (as the name suggests) offer services specifically related to advertising, distributing, or bringing awareness to what the client sells. These agencies offer traditional (offline) services and digital (online) services, or a combination of both.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing agency profit<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">digital marketing agency profit<\/span><span style=\"font-weight: 400;\"> are affected by the unpredictability of their work. It\u2019s difficult for these types of agencies to consistently predict ROI and other campaign results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As such, if they fall short of projections for their clients, revenue that\u2019s dependent\u00a0 on success can suddenly disappear, affecting profits in turn.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By consistently reviewing their forecasted campaign spend versus actual spend, these agencies can best address these issues, and protect their profits, effectively. That way, they can quickly pause low ROI efforts and pivot to initiatives with better revenue-generating potential.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On top of this, Rob suggests that marketing and digital marketing agencies pay particular attention to expenses, and cut back where possible when they see ROI or campaign result trends shifting down.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, they could also evaluate their internal tech stack, and pause or cancel subscriptions to unnecessary tools.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Ad agencies<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ad agency profitability<\/span><span style=\"font-weight: 400;\"> can take a hit when production costs and media purchasing costs rise, in Rob\u2019s experience. Depending on the creative they\u2019re producing, the cost of talent, specialists, and third parties mean budgets can get exceeded in a snap.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to protecting <\/span><span style=\"font-weight: 400;\">profit, advertising agency<\/span><span style=\"font-weight: 400;\"> leadership should prepare as far in advance as possible. Rob\u2019s seen successful ad agencies prep for Q4 campaigns as early as Q1.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this long run-in time, <\/span><a href=\"https:\/\/resourceguruapp.com\/industries\/agencies\/advertising\"><span style=\"font-weight: 400;\">advertising agencies<\/span><\/a><span style=\"font-weight: 400;\"> can potentially negotiate lower rates since they\u2019ll be guaranteeing their business ahead of time.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">This tactic safeguards profits because agencies can then budget for a definite amount they\u2019ll spend on production. Therefore, their profit won\u2019t be unnecessarily eaten up by an unexpected media or production cost spike.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Whats-the-bottom-line-on-agency-profits-and-profitability\"><\/span><span style=\"font-weight: 400;\">What\u2019s the bottom line on agency profits and profitability?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Effective <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-project-management-software\"><span style=\"font-weight: 400;\">project management<\/span><\/a><span style=\"font-weight: 400;\">, value-based pricing, and strategic client relationships are all valuable tactics for boosting <\/span><span style=\"font-weight: 400;\">agency profits<\/span><span style=\"font-weight: 400;\"> and profitability.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, the cornerstone of all of these approaches is good agency <\/span><a href=\"https:\/\/resourceguruapp.com\/features\/resource-management\"><span style=\"font-weight: 400;\">resource management<\/span><\/a><span style=\"font-weight: 400;\">. Centralizing all of the information about your people, resources and projects helps you handle all the moving parts that can increase costs unnecessarily, and eat into profits.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a better way to handle that, <\/span><a href=\"https:\/\/resourceguruapp.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Resource Guru<\/span><\/a><span style=\"font-weight: 400;\"> can help.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Features like real-time <\/span><a href=\"https:\/\/resourceguruapp.com\/features\/resource-scheduling\"><span style=\"font-weight: 400;\">availability tracking<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/resourceguruapp.com\/features\/project-scheduling-software\"><span style=\"font-weight: 400;\">project scheduling<\/span><\/a><span style=\"font-weight: 400;\">, guarantee the right people are assigned to the right tasks, at the right time. This minimizes underutilization and overbooking, reducing wasted hours and avoiding <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-burnout\"><span style=\"font-weight: 400;\">burnout<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short, the software empowers agencies to boost productivity, meet deadlines, and, ultimately, maintain healthy profits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To try Resource Guru yourself, just click here:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"freetrial freetrial--text-light freetrial--default\"><div class=\"freetrial__image\"><img loading=\"lazy\" decoding=\"async\" width=\"310\" height=\"218\" src=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2024\/02\/free-trial-310x218.png\" class=\"attachment-freetrial size-freetrial wp-post-image\" alt=\"Screenshot of Resource Guru&#039;s resource scheduling platform.\" srcset=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2024\/02\/free-trial-310x218.png 310w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2024\/02\/free-trial.png 708w\" sizes=\"auto, (max-width: 310px) 100vw, 310px\" \/><\/div><div class=\"freetrial__text\"><h4>The #1 scheduling tool trusted by thousands of project teams<\/h4>\n<p>Join thousands of project managers who have made scheduling a breeze.<\/p>\n<p><a class=\"button\" href=\"https:\/\/app.resourceguruapp.com\" target=\"_blank\" rel=\"noopener\">Start Your Free Trial<\/a><\/p>\n<\/div><\/div><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If we had to sum up agency teams in a word, \u201cresilient\u201d seems like the best fit. From securing business and retaining clients, to working against tough deadlines\u2013the pace is often intense, and the predictability\u2026 less&hellip;<\/p>\n","protected":false},"author":36,"featured_media":7286,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[55],"tags":[],"class_list":["post-7278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agency profits and agency profitability: Expert tips<\/title>\n<meta name=\"description\" content=\"Improve your agency profits &amp; agency profitability with expert tips and strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-profits-profitability\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agency profits and agency profitability: Expert tips\" \/>\n<meta property=\"og:description\" content=\"Improve your agency profits &amp; agency profitability with expert tips and strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-profits-profitability\" \/>\n<meta property=\"og:site_name\" content=\"Work Life Balance Blog | Resource Guru\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ResourceGuru\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-20T13:28:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-11T15:56:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2024\/12\/agency-profitability-1042x711.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1042\" \/>\n\t<meta property=\"og:image:height\" content=\"711\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Maria Keenan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@resourceguruapp\" \/>\n<meta name=\"twitter:site\" content=\"@resourceguruapp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maria Keenan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/agencies\\\/agency-profits-profitability#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/agencies\\\/agency-profits-profitability\"},\"author\":{\"name\":\"Maria Keenan\",\"@id\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/#\\\/schema\\\/person\\\/2097afc17116a91459d79aaf944fa3a6\"},\"headline\":\"Agency profit and agency profitability: Advice from an industry expert\",\"datePublished\":\"2024-12-20T13:28:40+00:00\",\"dateModified\":\"2025-11-11T15:56:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/agencies\\\/agency-profits-profitability\"},\"wordCount\":2353,\"publisher\":{\"@id\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/agencies\\\/agency-profits-profitability#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/agency-profitability.png\",\"articleSection\":[\"Agencies\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/agencies\\\/agency-profits-profitability\",\"url\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/agencies\\\/agency-profits-profitability\",\"name\":\"Agency profits and agency profitability: Expert tips\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/agencies\\\/agency-profits-profitability#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/agencies\\\/agency-profits-profitability#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/agency-profitability.png\",\"datePublished\":\"2024-12-20T13:28:40+00:00\",\"dateModified\":\"2025-11-11T15:56:56+00:00\",\"description\":\"Improve your agency profits & agency profitability with expert tips and strategies.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/agencies\\\/agency-profits-profitability#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/agencies\\\/agency-profits-profitability\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/agencies\\\/agency-profits-profitability#primaryimage\",\"url\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/agency-profitability.png\",\"contentUrl\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/agency-profitability.png\",\"width\":2084,\"height\":1422,\"caption\":\"Agency profitability illustration.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/agencies\\\/agency-profits-profitability#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Agencies\",\"item\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/agencies\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Agency profit and agency profitability: Advice from an industry expert\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/\",\"name\":\"Work Life Balance Blog | Resource Guru\",\"description\":\"Work Life - a blog about work\\\/life balance and scheduling by Resource Guru\",\"publisher\":{\"@id\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/resourceguruapp.com\\\/#organization\",\"name\":\"Resource Guru\",\"url\":\"https:\\\/\\\/resourceguruapp.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/resource-guru-logo.png\",\"contentUrl\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/resource-guru-logo.png\",\"width\":1024,\"height\":512,\"caption\":\"Resource Guru\"},\"image\":{\"@id\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ResourceGuru\",\"https:\\\/\\\/x.com\\\/resourceguruapp\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/#\\\/schema\\\/person\\\/2097afc17116a91459d79aaf944fa3a6\",\"name\":\"Maria Keenan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/04f5606deebba00d611dd631077f6a3d7a38a914e51e2d500bed875617f476f2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/04f5606deebba00d611dd631077f6a3d7a38a914e51e2d500bed875617f476f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/04f5606deebba00d611dd631077f6a3d7a38a914e51e2d500bed875617f476f2?s=96&d=mm&r=g\",\"caption\":\"Maria Keenan\"},\"description\":\"\ud83d\udc4b Hi. I\u2019m Maria. I write for Resource Guru to help make your work days\u2014and days off\u2014better. I\u2019m always open to suggestions for topics we should cover, so please send yours to happytohelp@resourceguru.com\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/keenanmaria\\\/\"],\"url\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/author\\\/maria-keenan\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Agency profits and agency profitability: Expert tips","description":"Improve your agency profits & agency profitability with expert tips and strategies.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-profits-profitability","og_locale":"en_US","og_type":"article","og_title":"Agency profits and agency profitability: Expert tips","og_description":"Improve your agency profits & agency profitability with expert tips and strategies.","og_url":"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-profits-profitability","og_site_name":"Work Life Balance Blog | Resource Guru","article_publisher":"https:\/\/www.facebook.com\/ResourceGuru","article_published_time":"2024-12-20T13:28:40+00:00","article_modified_time":"2025-11-11T15:56:56+00:00","og_image":[{"width":1042,"height":711,"url":"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2024\/12\/agency-profitability-1042x711.png","type":"image\/png"}],"author":"Maria Keenan","twitter_card":"summary_large_image","twitter_creator":"@resourceguruapp","twitter_site":"@resourceguruapp","twitter_misc":{"Written by":"Maria Keenan","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-profits-profitability#article","isPartOf":{"@id":"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-profits-profitability"},"author":{"name":"Maria Keenan","@id":"https:\/\/resourceguruapp.com\/blog\/#\/schema\/person\/2097afc17116a91459d79aaf944fa3a6"},"headline":"Agency profit and agency profitability: Advice from an industry expert","datePublished":"2024-12-20T13:28:40+00:00","dateModified":"2025-11-11T15:56:56+00:00","mainEntityOfPage":{"@id":"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-profits-profitability"},"wordCount":2353,"publisher":{"@id":"https:\/\/resourceguruapp.com\/blog\/#organization"},"image":{"@id":"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-profits-profitability#primaryimage"},"thumbnailUrl":"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2024\/12\/agency-profitability.png","articleSection":["Agencies"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-profits-profitability","url":"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-profits-profitability","name":"Agency profits and agency profitability: Expert tips","isPartOf":{"@id":"https:\/\/resourceguruapp.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-profits-profitability#primaryimage"},"image":{"@id":"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-profits-profitability#primaryimage"},"thumbnailUrl":"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2024\/12\/agency-profitability.png","datePublished":"2024-12-20T13:28:40+00:00","dateModified":"2025-11-11T15:56:56+00:00","description":"Improve your agency profits & agency profitability with expert tips and strategies.","breadcrumb":{"@id":"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-profits-profitability#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/resourceguruapp.com\/blog\/agencies\/agency-profits-profitability"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-profits-profitability#primaryimage","url":"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2024\/12\/agency-profitability.png","contentUrl":"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2024\/12\/agency-profitability.png","width":2084,"height":1422,"caption":"Agency profitability illustration."},{"@type":"BreadcrumbList","@id":"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-profits-profitability#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/resourceguruapp.com\/blog"},{"@type":"ListItem","position":2,"name":"Agencies","item":"https:\/\/resourceguruapp.com\/blog\/agencies"},{"@type":"ListItem","position":3,"name":"Agency profit and agency profitability: Advice from an industry expert"}]},{"@type":"WebSite","@id":"https:\/\/resourceguruapp.com\/blog\/#website","url":"https:\/\/resourceguruapp.com\/blog\/","name":"Work Life Balance Blog | Resource Guru","description":"Work Life - a blog about work\/life balance and scheduling by Resource Guru","publisher":{"@id":"https:\/\/resourceguruapp.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/resourceguruapp.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/resourceguruapp.com\/#organization","name":"Resource Guru","url":"https:\/\/resourceguruapp.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/resourceguruapp.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/10\/resource-guru-logo.png","contentUrl":"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/10\/resource-guru-logo.png","width":1024,"height":512,"caption":"Resource Guru"},"image":{"@id":"https:\/\/resourceguruapp.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ResourceGuru","https:\/\/x.com\/resourceguruapp"]},{"@type":"Person","@id":"https:\/\/resourceguruapp.com\/blog\/#\/schema\/person\/2097afc17116a91459d79aaf944fa3a6","name":"Maria Keenan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/04f5606deebba00d611dd631077f6a3d7a38a914e51e2d500bed875617f476f2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/04f5606deebba00d611dd631077f6a3d7a38a914e51e2d500bed875617f476f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/04f5606deebba00d611dd631077f6a3d7a38a914e51e2d500bed875617f476f2?s=96&d=mm&r=g","caption":"Maria Keenan"},"description":"\ud83d\udc4b Hi. I\u2019m Maria. I write for Resource Guru to help make your work days\u2014and days off\u2014better. I\u2019m always open to suggestions for topics we should cover, so please send yours to happytohelp@resourceguru.com","sameAs":["https:\/\/www.linkedin.com\/in\/keenanmaria\/"],"url":"https:\/\/resourceguruapp.com\/blog\/author\/maria-keenan"}]}},"_links":{"self":[{"href":"https:\/\/resourceguruapp.com\/blog\/wp-json\/wp\/v2\/posts\/7278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resourceguruapp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resourceguruapp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resourceguruapp.com\/blog\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/resourceguruapp.com\/blog\/wp-json\/wp\/v2\/comments?post=7278"}],"version-history":[{"count":4,"href":"https:\/\/resourceguruapp.com\/blog\/wp-json\/wp\/v2\/posts\/7278\/revisions"}],"predecessor-version":[{"id":9040,"href":"https:\/\/resourceguruapp.com\/blog\/wp-json\/wp\/v2\/posts\/7278\/revisions\/9040"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/resourceguruapp.com\/blog\/wp-json\/wp\/v2\/media\/7286"}],"wp:attachment":[{"href":"https:\/\/resourceguruapp.com\/blog\/wp-json\/wp\/v2\/media?parent=7278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resourceguruapp.com\/blog\/wp-json\/wp\/v2\/categories?post=7278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resourceguruapp.com\/blog\/wp-json\/wp\/v2\/tags?post=7278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}