{"id":7243,"date":"2024-12-06T17:35:23","date_gmt":"2024-12-06T17:35:23","guid":{"rendered":"https:\/\/resourceguruapp.com\/blog\/?p=7243"},"modified":"2024-12-19T14:53:11","modified_gmt":"2024-12-19T14:53:11","slug":"agency-margins","status":"publish","type":"post","link":"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-margins","title":{"rendered":"Agency margins and agency profit margins explained"},"content":{"rendered":"

In 2024, <\/span>AdAge reported<\/span><\/a> that \u201cbudgets are down across the board, because there\u2019s so much pressure with the economy and inflation.\u201d If you work agency-side, you probably feel this every day. With less money to work with, agencies have to be more tactical than ever in how they spend and prioritize.\u00a0<\/span><\/p>\n

Off the back of that, a deep understanding of general <\/span>agency margins<\/span> and agency profit margins has, arguably, never been more important.\u00a0<\/span><\/p>\n

In this article, we\u2019ll define the role and impact of these margins, as well as how to improve yours, based on expert insights.\u00a0<\/span><\/p>\n

To learn more about how <\/span>agency margins<\/span> and agency profit margins impact the daily lives of agency owners and staff, we spoke with <\/span>Rob Sayles<\/span><\/a>. Rob is a seasoned agency consultant who\u2019s spent multiple successful decades in the industry.\u00a0<\/span><\/p>\n

To kick things off, let\u2019s look at some definitions.\u00a0<\/span><\/p>\n

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In this article \ud83d\udcd6<\/p>\n<\/span><\/div>\n