{"id":6672,"date":"2024-11-21T15:57:38","date_gmt":"2024-11-21T15:57:38","guid":{"rendered":"https:\/\/resourceguruapp.com\/blog\/?p=6672"},"modified":"2024-11-28T14:07:11","modified_gmt":"2024-11-28T14:07:11","slug":"agency-metrics","status":"publish","type":"post","link":"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-metrics","title":{"rendered":"16 essential agency metrics that\u2019ll ramp up revenue (with examples)"},"content":{"rendered":"

Ad Age\u2019s annual <\/span>Revenue Report<\/span><\/a> shows agencies in the U.S. saw 9.9% revenue growth in 2022. Worldwide, agencies reported a 7.5% uptick. But, times have changed.<\/span><\/p>\n

2023 saw layoffs, restructures, and mergers following more pressure from clients and shrinking budgets. In 2024, <\/span>growth\u2019s only been \u201cmodest\u201d<\/span><\/a>.<\/span><\/p>\n

In this climate, staying on top of <\/span>agency metrics<\/span> is more crucial than ever. They\u2019re essential puzzle pieces that help you identify valuable ways to increase revenue and, as a result, drive profit.<\/span><\/p>\n

But, there are so many metrics, and only so many hours you can spend on them.\u00a0<\/span><\/p>\n

In this article, I\u2019ll demystify the key <\/span>agency performance metrics<\/span> that impact revenue. For more context on my experience\u2014and how it\u2019s shaped my understanding of these metrics\u2014check out <\/span>robsayles.com<\/span><\/a>.\u00a0<\/span><\/p>\n

To begin, let\u2019s get on the same page, definitions-wise.\u00a0<\/span><\/p>\n

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In this article \ud83d\udcd6<\/p>\n<\/span><\/div>\n