{"id":5396,"date":"2024-01-18T16:16:27","date_gmt":"2024-01-18T16:16:27","guid":{"rendered":"https:\/\/resourceguruapp.com\/blog\/?p=5396"},"modified":"2025-01-14T10:04:16","modified_gmt":"2025-01-14T10:04:16","slug":"agency-utilization-rate","status":"publish","type":"post","link":"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-utilization-rate","title":{"rendered":"Agency utilization rate: 9 steps to increasing billable time"},"content":{"rendered":"

Agency utilization rate is a <\/span>key performance metric<\/span><\/a> that can make or break an agency’s performance. It\u2019s often said that you can\u2019t improve what you aren\u2019t measuring\u2014your agency utilization rate is a near-perfect example of that adage.\u00a0\u00a0<\/span><\/p>\n

The ability to make improvements based on cold, hard numbers is the reason why agencies must know the health of their revenue, which is directly impacted by their (billable) resource utilization rates.<\/span><\/p>\n

So whether you’re a seasoned industry professional or new to the agency world, understanding utilization rates is crucial.\u00a0<\/span><\/p>\n

Below, our expert-led guide with real-world insights goes deeper into what agency utilization rates are, how they’re calculated, why they matter, and how to optimize them to help <\/span>drive agency growth.<\/span><\/a><\/p>\n

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In this article \ud83d\udcd6<\/p>\n<\/span><\/div>\n