{"id":5307,"date":"2023-09-27T16:23:08","date_gmt":"2023-09-27T16:23:08","guid":{"rendered":"https:\/\/resourceguruapp.com\/blog\/?p=5307"},"modified":"2025-01-14T10:09:42","modified_gmt":"2025-01-14T10:09:42","slug":"agency-client-retention","status":"publish","type":"post","link":"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-client-retention","title":{"rendered":"Agency client retention guide (with 8 strategies and expert tips)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Have you mastered the art of acquiring new clients for your agency? That&#8217;s only half the battle. Retaining clients is where many agencies slip up, missing out on consistent revenue through lasting client relationships.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A 5% increase in customer retention can boost profitability by <\/span><a href=\"https:\/\/www.dnb.com\/content\/dam\/english\/business-trends\/ebook_anticipate_customer_needs_pt2_retention.pdf\"><span style=\"font-weight: 400;\">as much as 75%<\/span><\/a><span style=\"font-weight: 400;\">. Thankfully, your agency doesn\u2019t have to be the one to miss out on all the benefits of client retention done well.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a world where clients can switch agencies at the drop of a hat, your ability to retain clients is as crucial as your ability to attract them. That\u2019s why we spoke to an agency subject matter expert, to give you real-world insight into all things client retention for agencies.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">In this article \ud83d\udcd6<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-client-retention\/#What-is-agency-client-retention\" >What is agency client retention?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-client-retention\/#Client-acquisition-vs-client-retention\" >Client acquisition vs. client retention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-client-retention\/#How-to-calculate-agency-client-retention-rate\" >How to calculate agency client retention rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-client-retention\/#What-is-a-good-agency-client-retention-rate\" >What is a good agency client retention rate?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-client-retention\/#6-benefits-of-having-strong-agency-client-retention-rates\" >6 benefits of having strong agency client retention rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-client-retention\/#Reasons-why-agency-clients-leave\" >Reasons why agency clients leave\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-client-retention\/#Signs-a-client-is-about-to-break-up-with-your-agency\" >Signs a client is about to break up with your agency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-client-retention\/#8-strategies-and-tips-to-improve-agency-client-retention\" >8 strategies and tips to improve agency client retention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-client-retention\/#Manage-your-agencys-client-retention-rates-with-ease\" >Manage your agency&#8217;s client retention rates with ease<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What-is-agency-client-retention\"><\/span><b>What is <\/b><b>agency client retention<\/b><b>?\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The <\/span><span style=\"font-weight: 400;\">agency client retention<\/span><span style=\"font-weight: 400;\"> process involves keeping clients engaged and satisfied long-term. It&#8217;s the practice of building lasting <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/client-agency-relationship\"><span style=\"font-weight: 400;\">agency-client relationships<\/span><\/a><span style=\"font-weight: 400;\"> to ensure they continue doing business with your agency.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Client-acquisition-vs-client-retention\"><\/span><b>Client acquisition vs. client retention<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Client acquisition<\/b><span style=\"font-weight: 400;\"> focuses on attracting new clients, and is often expensive and time-consuming. It typically requires that you invest heavily in marketing campaigns and sales efforts to win a new client.\u00a0<\/span><\/p>\n<p><b>Client retention<\/b><span style=\"font-weight: 400;\"> focuses on nurturing current clients, and is often more cost-effective because you\u2019re capitalizing on an existing relationship. With client retention, you&#8217;ve already done the hard work of winning the client. Now it&#8217;s about keeping them happy, delivering on promises, and exceeding expectations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This doesn&#8217;t mean you should ignore client acquisition. But it does mean a balanced strategy that leans on strong retention practices matters.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How-to-calculate-agency-client-retention-rate\"><\/span><b>How to calculate <\/b><b>agency client retention<\/b><b> rate<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Calculating your agency&#8217;s client retention rate is straightforward. Use this simple formula:\u00a0<\/span><\/p>\n<p><b>Client retention rate = ((Number of clients at end of the period &#8211; Number of new clients acquired during the period) \/ Number of clients at the start of period) x 100<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5314\" src=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/09\/agency-client-retention-rate-2-943x425.png\" alt=\"Agency client retention rate formula\" width=\"600\" height=\"270\" srcset=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/09\/agency-client-retention-rate-2-943x425.png.webp 943w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/09\/agency-client-retention-rate-2-1042x469.png.webp 1042w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/09\/agency-client-retention-rate-2-1536x692.png 1536w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/09\/agency-client-retention-rate-2.png 1852w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This formula gives you a percentage that represents your client retention rate for a specific time frame, such as a quarter or a year. The formula comes in handy when you need to isolate the impact of your retention efforts from your acquisition activities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By excluding new clients acquired during the period, you focus solely on how well you&#8217;ve retained existing clients. A higher percentage indicates strong retention, while a lower one signals that you may need to invest more in keeping clients satisfied.<\/span><\/p>\n<p><b>Let\u2019s see what this looks like in practice.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Suppose an agency starts the month with 50 clients. By the end of the month, the agency had 55 clients, with 10 new clients acquired.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using the formula, it would look like this:<\/span><\/p>\n<p><b>((55 &#8211; 10) \/ 50) x 100 = 90%<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This shows that the agency retained 90% of its clients for that month, a great retention rate!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that said, let\u2019s take a look at what makes for a good agency client retention rate.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What-is-a-good-agency-client-retention-rate\"><\/span><b>What is a good <\/b><b>agency client retention<\/b><b> rate?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A good retention rate for you will vary based on your agency&#8217;s retention goals. However, there are also some general benchmarks that can help you pinpoint a healthy rate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are lots of different agency customer retention rate (CRR) data out there taken by industry or even client contract type.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at a few. <\/span><\/p>\n<h3><b>Retainer vs. project-based contracts turnover rates<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/sakasandcompany.com\/client-turnover-rates\/\"><span style=\"font-weight: 400;\">Sakas and Company<\/span><\/a><span style=\"font-weight: 400;\">, an agency support and training program, if you&#8217;re operating a <\/span><b>retainer-oriented agency<\/b><span style=\"font-weight: 400;\">, a client turnover higher than 20% is a red flag. In such cases, it suggests that a significant portion of your client base is at risk, affecting your client retention rate significantly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, <\/span><b>project-based agencies<\/b><span style=\"font-weight: 400;\"> might experience client turnover rates between 30-50%, which is more acceptable as long as there&#8217;s a robust sales pipeline for new acquisitions. While this is common, agencies should still investigate why it happens and how it impacts their client retention not just on a project basis, but across the board.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to <\/span><b>retainer vs. project-based contracts<\/b><span style=\"font-weight: 400;\">, the former usually boasts higher retention rates. That&#8217;s because retainer contracts often foster deeper, more committed relationships between agencies and clients.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also common for larger clients to work on a retainer basis, which makes the onboarding process harder, possibly more expensive, and more time-consuming. As a result, switching agencies is more difficult.\u00a0\u00a0<\/span><\/p>\n<h3><b>Client concentration<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Keep in mind that the issue of client concentration can also skew these numbers. For example, if one client makes up more than 20% of your business, losing that client can have a major impact on your revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Client retention rates are not a one-size-fits-all measure. It\u2019s why agencies should aim for a rate tailored to their business model, whether it&#8217;s retainer-based or project-based, while also being mindful of client concentration and its potential to skew retention percentages.<\/span><\/p>\n<h3><b>Client retention rates across industries<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">According to research from <\/span><a href=\"https:\/\/explodingtopics.com\/blog\/customer-retention-rates#customer-retention-by-industry\"><span style=\"font-weight: 400;\">Exploding Topics<\/span><\/a><span style=\"font-weight: 400;\">, CRR varies widely by industry, with professional services and media leading the way at 84%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These industry retention rates could be a good indicator for your agency, depending on what your agency and your agency clients specialize in.\u00a0<\/span><\/p>\n<div id=\"attachment_5315\" style=\"width: 893px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5315\" class=\"wp-image-5315 size-medium\" src=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/09\/customer-retention-by-industry-883x671.webp\" alt=\"Client retention bar graph by industry\" width=\"883\" height=\"671\" srcset=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/09\/customer-retention-by-industry-883x671.webp 883w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/09\/customer-retention-by-industry-936x711.webp 936w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/09\/customer-retention-by-industry.webp 1200w\" sizes=\"auto, (max-width: 883px) 100vw, 883px\" \/><p id=\"caption-attachment-5315\" class=\"wp-caption-text\"><em>Source: Exploding Topics<\/em><\/p><\/div>\n<div class=\"mceTemp\"><\/div>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Media companies: 84%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Professional services: 84%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automotive &amp; Transportation: 83%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Insurance: 83%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">IT services: 81%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Construction &amp; Engineering: 80%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Financial services: 78%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Telecommunications: 78%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Healthcare: 77%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">IT &amp; software: 77%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Banking: 75%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consumer services: 67%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manufacturing: 67%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Retail: 63%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hospitality, travel, restaurants: 55%<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now, if you take the average of retention rates across industries, CRR generally ranges from 75-80%.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While this is a more general rate, it can help set the context of what you can expect when you focus on retaining clients rather than only acquiring new ones.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6-benefits-of-having-strong-agency-client-retention-rates\"><\/span><b>6 benefits of having strong <\/b><b>agency client retention<\/b><b> rates<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You&#8217;ve already won the client\u2014why not take the time to keep them? This cost-efficiency directly contributes to your bottom line. But that\u2019s hardly the only benefit of establishing a strong agency client retention strategy.\u00a0<\/span><\/p>\n<h3><b>1. Boost your revenue<\/b><b><br \/>\n<\/b><\/h3>\n<p><a href=\"https:\/\/loyalty360.org\/Loyalty360\/media\/ResearchAndReportDocs\/Research_Paper_Loyalty360_Survey.pdf\"><span style=\"font-weight: 400;\">Loyalty360<\/span><\/a><span style=\"font-weight: 400;\"> reports an average of 68% of new business comes from current customers. This means high retention rates often translate to consistent revenue streams. It can also <\/span><a href=\"https:\/\/www.invespcro.com\/blog\/customer-acquisition-retention\/\"><span style=\"font-weight: 400;\">cost five times more<\/span><\/a><span style=\"font-weight: 400;\"> to attract a new customer than it is to keep an existing one.\u00a0<\/span><\/p>\n<h3><b>2. Get client referrals from satisfied clients<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Let&#8217;s not forget the power of client referrals. Satisfied clients don&#8217;t just stay\u2014they also become brand advocates who bring new business to your doorstep. As fiercely competitive as agencies are, word-of-mouth client acquisition becomes that much more valuable. <\/span><\/p>\n<h3><b>3. Create a predictable workload<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When your agency has a strong client retention rate, it makes <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/workload-planning-guide\"><span style=\"font-weight: 400;\">workload planning<\/span><\/a><span style=\"font-weight: 400;\"> a lot easier. Why? It allows for efficient resource planning helping you allocate the right talent to the right projects without the stress of constant client churn. Predictable workloads also decrease the risk of resource underutilization, as you&#8217;re not caught off guard by sudden drops in client numbers.<\/span><\/p>\n<h3><b>4. Increase team knowledge and expertise<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Retaining clients for extended periods allows your team the opportunity to accumulate valuable, industry-specific knowledge and expertise. This isn&#8217;t just beneficial for the client you&#8217;re currently serving\u2014it enriches your agency&#8217;s general expertise, making you more competitive and better equipped to serve future clients.\u00a0<\/span><\/p>\n<h3><b>5. Create account expansion opportunities<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When you keep clients around, you get the chance to deepen those relationships. This not only makes collaboration easier but also helps in foreseeing and preventing issues before they turn into problems that could jeopardize the account.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Key agency roles like account and project managers benefit from strong long-term relationships because they\u2019re better able to anticipate needs and upsell clients.\u00a0<\/span><\/p>\n<h3><b>6. Maintain agency reputation<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A low CRR doesn\u2019t just deprive you of stable revenue, but you also risk damaging your agency&#8217;s reputation. A cycle of short-lived client relationships suggests a failure to deliver, making it harder to attract new business. Word of mouth can work both ways here. Focusing on client retention helps ensure your agency is notorious for all the right reasons!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Reasons-why-agency-clients-leave\"><\/span><b>Reasons why agency clients leave\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">About <\/span><a href=\"https:\/\/adage.com\/article\/marketing-news-strategy\/nearly-40-brands-plan-fire-their-agency-within-six-months\/2451041\"><span style=\"font-weight: 400;\">40% of brands<\/span><\/a><span style=\"font-weight: 400;\"> are likely to part with their agency within six months of working together. <\/span><a href=\"https:\/\/setup.us\/\"><span style=\"font-weight: 400;\">Setup<\/span><\/a><span style=\"font-weight: 400;\">, a company that provides services for brands and agencies to reach their full potential, published its <\/span><a href=\"https:\/\/setup.us\/marketing-relationship-survey-2022\"><span style=\"font-weight: 400;\">annual agency client survey<\/span><\/a><span style=\"font-weight: 400;\"> and highlighted some of the main issues that surfaced by clients in 2022.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cClients want their Agencies to be more professional, collaborative, transparent, and strategic. They want them to have a deeper understanding of their business and to provide better value. If Agencies don\u2019t show up in these ways, Clients will end the relationship and find a new partner.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Consider a few more of the most common reasons why clients leave:\u00a0<\/span><\/p>\n<h3><b>Unmet expectations<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Clients leave when you don&#8217;t deliver what you promise. Setup also reveals key reasons for clients leaving agencies as: client dissatisfaction with strategic approaches, and changes in agency leadership and personnel<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Miscommunication is fertile ground for misunderstandings and frustrations. Agency account managers must keep lines of communication open and clear.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t make your client feel like just another number on your roster. Be sure to take the time to communicate clearly and consistently. Always make sure you&#8217;re on the same page about project goals and deliverables.\u00a0<\/span><\/p>\n<h3><b>Scope misalignment<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A well-defined <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/what-is-project-scope\"><span style=\"font-weight: 400;\">project scope<\/span><\/a> <span style=\"font-weight: 400;\">helps agencies manage client expectations<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">prevent misunderstandings. All too often, projects derail due to lack of project scope, or <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/scope-creep\"><span style=\"font-weight: 400;\">scope creep<\/span><\/a><span style=\"font-weight: 400;\"> sneaks up out of nowhere, jeopardizing the client relationship.\u00a0<\/span><\/p>\n<h3><b>Inconsistent quality<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Clients expect consistent, high-quality work. A dip in quality signals unreliability, prompting clients to look elsewhere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where a few elements can be lifesavers:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/resourceguruapp.com\/blog\/agency-workflow\"><span style=\"font-weight: 400;\">Workflows:<\/span><\/a><span style=\"font-weight: 400;\"> The sequence of end-to-end activities that see your project to completion.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/resourceguruapp.com\/blog\/agency-process\"><span style=\"font-weight: 400;\">Agency processes:<\/span><\/a><span style=\"font-weight: 400;\"> An established framework your team uses to complete high-quality work on time.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/resourceguruapp.com\/blog\/agency-sops\"><span style=\"font-weight: 400;\">SOPs:<\/span><\/a><span style=\"font-weight: 400;\"> Standardized procedures your agency uses to complete routine tasks.\u00a0<\/span><\/li>\n<\/ul>\n<h3><b>High costs, low value<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">According to agency-specific research by <\/span><a href=\"https:\/\/digiday.com\/marketing\/digiday-research-clients-leave-agencies\/\"><span style=\"font-weight: 400;\">Digiday<\/span><\/a><span style=\"font-weight: 400;\">, 77% of marketers have decided to part with agencies because of underperforming or low-quality campaigns. AdAge cites a <\/span><a href=\"https:\/\/adage.com\/article\/marketing-news-strategy\/nearly-40-brands-plan-fire-their-agency-within-six-months\/2451041\"><span style=\"font-weight: 400;\">perceived lack of strategy<\/span><\/a><span style=\"font-weight: 400;\"> as yet another big reason clients decide to stop working with ad agencies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When clients feel they&#8217;re not getting a good return on their investment, they&#8217;ll start shopping around. This is a critical concern for <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/hiring-a-resource-manager\"><span style=\"font-weight: 400;\">agency resource managers<\/span><\/a><span style=\"font-weight: 400;\"> who are often in charge of budget management.<\/span><\/p>\n<h3><b>Ignored feedback<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Agencies that don&#8217;t act on client feedback miss a golden opportunity for improvement. Listening and adapting are <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/qualities-of-a-project-manager\"><span style=\"font-weight: 400;\">essential qualities of project managers<\/span><\/a><span style=\"font-weight: 400;\">, as they develop client relationships and get intimately familiar with client challenges.\u00a0<\/span><\/p>\n<h3><b>Lack of transparency<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Clients want to know what&#8217;s happening with their projects. Agency resourcing managers can mitigate this issue by <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/resource-allocation-guide\"><span style=\"font-weight: 400;\">effectively allocating resources<\/span><\/a><span style=\"font-weight: 400;\"> and keeping clients in the loop.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being able to account for how clients are being charged and for what goes a long way in ensuring clients feel like they\u2019re being treated fairly and that they\u2019re getting exactly what they signed up for.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where indispensable tools like activity tracking and appointment scheduling within management tools like <\/span><a href=\"https:\/\/resourceguruapp.com\/\"><span style=\"font-weight: 400;\">Resource Guru<\/span><\/a><span style=\"font-weight: 400;\"> can make a difference in <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/agency-process\"><span style=\"font-weight: 400;\">client management processes.<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><b>Inadequate problem-solving<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When issues arise\u2014and they will\u2014the ability to resolve them swiftly and correctly is crucial. Failure to do so falls squarely on leadership and project managers concerned about retention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understanding these common reasons can help you take proactive steps to improve client retention and avoid the painful, costly experience of losing valuable clients. So make sure to get familiar with how you\u2019re handling the client experience from end to end.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Signs-a-client-is-about-to-break-up-with-your-agency\"><\/span><b>Signs a client is about to break up with your agency<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">How do you know if your client is planning on breaking ties with you and saying goodbye? Consider some telltale signs:\u00a0\u00a0\u00a0<\/span><\/p>\n<p><b>Reduced communication:<\/b><span style=\"font-weight: 400;\"> When clients suddenly become less responsive or avoid meetings, take it as a warning sign. They might be disengaging.<\/span><\/p>\n<p><b>Frequent complaints:<\/b><span style=\"font-weight: 400;\"> A spike in complaints or negative feedback indicates dissatisfaction. Address these concerns immediately if possible. Aim to over-communicate instead of quietly hoping things work out on their own.\u00a0<\/span><\/p>\n<p><b>Decline in engagement:<\/b><span style=\"font-weight: 400;\"> If a client stops participating in discussions or providing input, they may be losing interest in your services. Be sure to touch base with them regularly , at a cadence that makes sense for both parties.\u00a0<\/span><\/p>\n<p><b>Delayed payments:<\/b><span style=\"font-weight: 400;\"> Consistently late payments can signal financial discontent or a loss of trust in the value you provide. Consider opening communication around payment delays and any existing concerns. It\u2019s always better to go off facts in situations like these rather than assumptions.\u00a0<\/span><\/p>\n<p><b>Change in personnel:<\/b><span style=\"font-weight: 400;\"> A new decision-maker on the client&#8217;s team may seek to make changes, which could include switching agencies. Clients will often answer messages and emails later than usual when this happens.\u00a0<\/span><\/p>\n<p><b>Short-term focus:<\/b><span style=\"font-weight: 400;\"> If a client shifts from discussing long-term goals to only short-term projects, they may be planning an exit strategy. While this may be due to a number of valid reasons, it\u2019s important to get clear on what those are.\u00a0<\/span><\/p>\n<p><b>Competitive research:<\/b><span style=\"font-weight: 400;\"> When clients start asking about your competitors, what makes you different from other agencies, or industry pricing, they might be comparing options.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8-strategies-and-tips-to-improve-agency-client-retention\"><\/span><b>8 strategies and tips to improve <\/b><b>agency client retention<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We recently had the pleasure of chatting with <\/span><a href=\"https:\/\/www.linkedin.com\/in\/kingaodziemek\/recent-activity\/all\/\"><span style=\"font-weight: 400;\">Kinga Edwards<\/span><\/a><span style=\"font-weight: 400;\">, the founder of agency <\/span><a href=\"https:\/\/www.brainybe.es\/\"><span style=\"font-weight: 400;\">brainybe.es<\/span><\/a><span style=\"font-weight: 400;\">, to dive deep into agency client retention strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are our favorite takeaways:\u00a0<\/span><\/p>\n<h3><b>1. Be a partner, not just a provider<\/b><b><br \/>\n<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">&#8220;The key to retaining clients is about building a partner base instead of just collecting clients like Pokemon. They let you feel great when they feel you are their partner.&#8221;\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Build a relationship that extends beyond just completing tasks and sending invoices. Be an integral part of your client&#8217;s growth journey.<\/span><b><\/b><\/p>\n<h3><b>2. Invest in resource management tools\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">For <\/span><span style=\"font-weight: 400;\">agency client retention<\/span><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/agency-resource-planning-management-guide\"><span style=\"font-weight: 400;\">resource management<\/span><\/a><span style=\"font-weight: 400;\"> isn&#8217;t just a logistical requirement but a vital part of creating value for clients and fostering long-term relationships.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why investing in a <\/span><a href=\"https:\/\/resourceguruapp.com\/industries\/agencies\"><span style=\"font-weight: 400;\">purpose-built resource management tool<\/span><\/a><span style=\"font-weight: 400;\"> from day one will pay off in the long run.<\/span><\/p>\n<p><a href=\"https:\/\/bit.ly\/3X6lT4Q\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6582\" src=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/10\/Blog-banner-1-943x242.jpg\" alt=\"A rectangle shaped banner in purple featuring a 3D book cover with a prompt to download an eBook about resource planning for agencies.\" width=\"943\" height=\"242\" srcset=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/10\/Blog-banner-1-943x242.jpg.webp 943w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/10\/Blog-banner-1-1042x268.jpg.webp 1042w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/10\/Blog-banner-1-1536x395.jpg.webp 1536w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/10\/Blog-banner-1-310x80.jpg.webp 310w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/10\/Blog-banner-1.jpg 1836w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/10\/Blog-banner-1-310x80@2x.jpg.webp 620w\" sizes=\"auto, (max-width: 943px) 100vw, 943px\" \/><\/a><\/p>\n<h3><b>3. Don&#8217;t overcharge your clients<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Kinga shares that her agency doesn&#8217;t charge clients for every interaction, which is where accurately tracking <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/billable-non-billable-time\"><span style=\"font-weight: 400;\">billable and non-billable hours<\/span><\/a><span style=\"font-weight: 400;\"> is essential. &#8220;Whether it\u2019s tackling small tasks at no extra cost, offering complimentary services, or recommending a superior solution, we\u2019re all in,&#8221; she said.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">&#8220;We invest in building meaningful relationships. We\u2019re passionate about what we do, and that\u2019s something you can\u2019t put a price tag on.&#8221;<\/span><b><\/b><\/p>\n<h3><b>4. Blend technology and human skills for capacity planning<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Kinga sees this approach to <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/agency-capacity-planning\"><span style=\"font-weight: 400;\">capacity planning<\/span><\/a><span style=\"font-weight: 400;\"> as cooking the perfect soup. &#8220;It\u2019s a blend of technology, people, SOPs, and innovation,&#8221; she said. This &#8216;soup&#8217; keeps their team organized and on track, which translates into top-notch client service.<\/span><\/p>\n<h3><b>5. Be cautious with client referral programs<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">On the topic of client referral programs, Kinga had a nuanced take. While she sees these programs as highly effective when well executed, they can be risky.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;The short-term gains of a client referral program can sometimes lead to long-term headaches, especially if the relationship sours, or the deal isn\u2019t renewed,&#8221; she warned.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure both parties are comfortable with the arrangement and the incentives given.\u00a0<\/span><\/p>\n<h3><b>6. Maintain high communication standards<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Communication stood out as a pivotal element in Kinga\u2019s agency&#8217;s success. Kinga highlighted the agency\u2019s work schedule, which allows for flexibility and high standards in communication.<\/span><b>\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Being proactive, not reactive, is the key,&#8221; she said, emphasizing that good communication is integral both internally and with clients. Also being proactive and available across different time zones enriches client interaction and internal team dynamics.<\/span><\/p>\n<h3><b>7. Look beyond numbers for ROI<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Metrics are important, but genuine client satisfaction, referrals, and positive feedback also serve as key indicators of your success in client retention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As for her agency, Kinga doesn&#8217;t just focus on numbers. &#8220;For us, ROI isn\u2019t just a number. It\u2019s the positive feedback, the referrals, and the kind words from our clients,&#8221; she shared.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While it may sound cliche, it\u2019s the heartbeat of her client retention philosophy.<\/span><b><\/b><\/p>\n<h3><b>8. Don&#8217;t neglect client retention for acquisition<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">According to Kinga, many agencies are so fixated on client acquisition that they completely overlook the importance of client retention.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;They hire sales managers and outreach specialists, but they have nobody in their customer success team, and their account managers are on vacation. Always,&#8221; she said.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Manage-your-agencys-client-retention-rates-with-ease\"><\/span><b>Manage your agency&#8217;s client retention rates with ease<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Excellent client retention ties back into efficient resource management. But more than that, it takes a thoughtful approach to delivering results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you manage your resources well, whether we\u2019re talking about human talent, time spent on acquiring new vs. nurturing existing customers, or <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/agency-tech-stack\"><span style=\"font-weight: 400;\">your agency tech stack<\/span><\/a><span style=\"font-weight: 400;\">, you set your agency up to not just meet\u2014but exceed\u2014client expectations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s a lot that goes into excellent client retention rates\u2014so why do it alone when tools like Resource Guru make resource management, tracking billable hours, and assigning resources easier?<\/span><\/p>\n<p><strong>Take the first step toward better client retention\u2014<a href=\"https:\/\/resourceguruapp.com\/\">get started with Resource Guru today.\u00a0<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you mastered the art of acquiring new clients for your agency? That&#8217;s only half the battle. Retaining clients is where many agencies slip up, missing out on consistent revenue through lasting client relationships. A 5%&hellip;<\/p>\n","protected":false},"author":30,"featured_media":5308,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[55],"tags":[],"class_list":["post-5307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agency client retention guide (with 8 strategies and expert tips)<\/title>\n<meta name=\"description\" content=\"Understand what agency client retention is, how to calculate your client retention rate, and get expert tips on how to improve retention.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-client-retention\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agency client retention guide (with 8 strategies and expert tips)\" \/>\n<meta property=\"og:description\" content=\"Understand what agency client retention is, how to calculate your client retention rate, and get expert tips on how to improve retention.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-client-retention\" \/>\n<meta property=\"og:site_name\" content=\"Work Life Balance Blog | Resource Guru\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ResourceGuru\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-27T16:23:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-14T10:09:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/09\/agency-client-retention.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2084\" \/>\n\t<meta property=\"og:image:height\" content=\"1422\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jo Johansson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@resourceguruapp\" \/>\n<meta name=\"twitter:site\" content=\"@resourceguruapp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jo Johansson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/agencies\\\/agency-client-retention#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/agencies\\\/agency-client-retention\"},\"author\":{\"name\":\"Jo Johansson\",\"@id\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/#\\\/schema\\\/person\\\/a590655218e33ce97fa20b3a158c16d1\"},\"headline\":\"Agency client retention guide (with 8 strategies and expert tips)\",\"datePublished\":\"2023-09-27T16:23:08+00:00\",\"dateModified\":\"2025-01-14T10:09:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/agencies\\\/agency-client-retention\"},\"wordCount\":2825,\"publisher\":{\"@id\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/agencies\\\/agency-client-retention#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/agency-client-retention.jpg\",\"articleSection\":[\"Agencies\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/agencies\\\/agency-client-retention\",\"url\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/agencies\\\/agency-client-retention\",\"name\":\"Agency client retention guide (with 8 strategies and expert tips)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/agencies\\\/agency-client-retention#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/agencies\\\/agency-client-retention#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/agency-client-retention.jpg\",\"datePublished\":\"2023-09-27T16:23:08+00:00\",\"dateModified\":\"2025-01-14T10:09:42+00:00\",\"description\":\"Understand what agency client retention is, how to calculate your client retention rate, and get expert tips on how to improve retention.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/agencies\\\/agency-client-retention#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/agencies\\\/agency-client-retention\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/agencies\\\/agency-client-retention#primaryimage\",\"url\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/agency-client-retention.jpg\",\"contentUrl\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/agency-client-retention.jpg\",\"width\":2084,\"height\":1422,\"caption\":\"agency client retention\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/agencies\\\/agency-client-retention#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Agencies\",\"item\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/agencies\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Agency client retention guide (with 8 strategies and expert tips)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/\",\"name\":\"Work Life Balance Blog | Resource Guru\",\"description\":\"Work Life - a blog about work\\\/life balance and scheduling by Resource Guru\",\"publisher\":{\"@id\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/resourceguruapp.com\\\/#organization\",\"name\":\"Resource Guru\",\"url\":\"https:\\\/\\\/resourceguruapp.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/resource-guru-logo.png\",\"contentUrl\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/resource-guru-logo.png\",\"width\":1024,\"height\":512,\"caption\":\"Resource Guru\"},\"image\":{\"@id\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ResourceGuru\",\"https:\\\/\\\/x.com\\\/resourceguruapp\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/#\\\/schema\\\/person\\\/a590655218e33ce97fa20b3a158c16d1\",\"name\":\"Jo Johansson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2c93900f8e07d2a4ad4f45b2759004f29c022a60ecb161cf1d5aef41ce282500?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2c93900f8e07d2a4ad4f45b2759004f29c022a60ecb161cf1d5aef41ce282500?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2c93900f8e07d2a4ad4f45b2759004f29c022a60ecb161cf1d5aef41ce282500?s=96&d=mm&r=g\",\"caption\":\"Jo Johansson\"},\"description\":\"\ud83d\udc4b I'm Jo, Senior Content Marketing Manager at Resource Guru. I spend my days creating educational content that helps people be more productive at work, so they can enjoy their time off work. Got any ideas or requests? Drop me a line at jo@resourceguruapp.com.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/jomjo\\\/\"],\"url\":\"https:\\\/\\\/resourceguruapp.com\\\/blog\\\/author\\\/jo-johansson\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Agency client retention guide (with 8 strategies and expert tips)","description":"Understand what agency client retention is, how to calculate your client retention rate, and get expert tips on how to improve retention.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-client-retention","og_locale":"en_US","og_type":"article","og_title":"Agency client retention guide (with 8 strategies and expert tips)","og_description":"Understand what agency client retention is, how to calculate your client retention rate, and get expert tips on how to improve retention.","og_url":"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-client-retention","og_site_name":"Work Life Balance Blog | Resource Guru","article_publisher":"https:\/\/www.facebook.com\/ResourceGuru","article_published_time":"2023-09-27T16:23:08+00:00","article_modified_time":"2025-01-14T10:09:42+00:00","og_image":[{"width":2084,"height":1422,"url":"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/09\/agency-client-retention.jpg","type":"image\/jpeg"}],"author":"Jo Johansson","twitter_card":"summary_large_image","twitter_creator":"@resourceguruapp","twitter_site":"@resourceguruapp","twitter_misc":{"Written by":"Jo Johansson","Est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-client-retention#article","isPartOf":{"@id":"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-client-retention"},"author":{"name":"Jo Johansson","@id":"https:\/\/resourceguruapp.com\/blog\/#\/schema\/person\/a590655218e33ce97fa20b3a158c16d1"},"headline":"Agency client retention guide (with 8 strategies and expert tips)","datePublished":"2023-09-27T16:23:08+00:00","dateModified":"2025-01-14T10:09:42+00:00","mainEntityOfPage":{"@id":"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-client-retention"},"wordCount":2825,"publisher":{"@id":"https:\/\/resourceguruapp.com\/blog\/#organization"},"image":{"@id":"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-client-retention#primaryimage"},"thumbnailUrl":"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/09\/agency-client-retention.jpg","articleSection":["Agencies"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-client-retention","url":"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-client-retention","name":"Agency client retention guide (with 8 strategies and expert tips)","isPartOf":{"@id":"https:\/\/resourceguruapp.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-client-retention#primaryimage"},"image":{"@id":"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-client-retention#primaryimage"},"thumbnailUrl":"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/09\/agency-client-retention.jpg","datePublished":"2023-09-27T16:23:08+00:00","dateModified":"2025-01-14T10:09:42+00:00","description":"Understand what agency client retention is, how to calculate your client retention rate, and get expert tips on how to improve retention.","breadcrumb":{"@id":"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-client-retention#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/resourceguruapp.com\/blog\/agencies\/agency-client-retention"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-client-retention#primaryimage","url":"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/09\/agency-client-retention.jpg","contentUrl":"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/09\/agency-client-retention.jpg","width":2084,"height":1422,"caption":"agency client retention"},{"@type":"BreadcrumbList","@id":"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-client-retention#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/resourceguruapp.com\/blog"},{"@type":"ListItem","position":2,"name":"Agencies","item":"https:\/\/resourceguruapp.com\/blog\/agencies"},{"@type":"ListItem","position":3,"name":"Agency client retention guide (with 8 strategies and expert tips)"}]},{"@type":"WebSite","@id":"https:\/\/resourceguruapp.com\/blog\/#website","url":"https:\/\/resourceguruapp.com\/blog\/","name":"Work Life Balance Blog | Resource Guru","description":"Work Life - a blog about work\/life balance and scheduling by Resource Guru","publisher":{"@id":"https:\/\/resourceguruapp.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/resourceguruapp.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/resourceguruapp.com\/#organization","name":"Resource Guru","url":"https:\/\/resourceguruapp.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/resourceguruapp.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/10\/resource-guru-logo.png","contentUrl":"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/10\/resource-guru-logo.png","width":1024,"height":512,"caption":"Resource Guru"},"image":{"@id":"https:\/\/resourceguruapp.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ResourceGuru","https:\/\/x.com\/resourceguruapp"]},{"@type":"Person","@id":"https:\/\/resourceguruapp.com\/blog\/#\/schema\/person\/a590655218e33ce97fa20b3a158c16d1","name":"Jo Johansson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2c93900f8e07d2a4ad4f45b2759004f29c022a60ecb161cf1d5aef41ce282500?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2c93900f8e07d2a4ad4f45b2759004f29c022a60ecb161cf1d5aef41ce282500?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2c93900f8e07d2a4ad4f45b2759004f29c022a60ecb161cf1d5aef41ce282500?s=96&d=mm&r=g","caption":"Jo Johansson"},"description":"\ud83d\udc4b I'm Jo, Senior Content Marketing Manager at Resource Guru. I spend my days creating educational content that helps people be more productive at work, so they can enjoy their time off work. Got any ideas or requests? Drop me a line at jo@resourceguruapp.com.","sameAs":["https:\/\/www.linkedin.com\/in\/jomjo\/"],"url":"https:\/\/resourceguruapp.com\/blog\/author\/jo-johansson"}]}},"_links":{"self":[{"href":"https:\/\/resourceguruapp.com\/blog\/wp-json\/wp\/v2\/posts\/5307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resourceguruapp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resourceguruapp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resourceguruapp.com\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/resourceguruapp.com\/blog\/wp-json\/wp\/v2\/comments?post=5307"}],"version-history":[{"count":7,"href":"https:\/\/resourceguruapp.com\/blog\/wp-json\/wp\/v2\/posts\/5307\/revisions"}],"predecessor-version":[{"id":7338,"href":"https:\/\/resourceguruapp.com\/blog\/wp-json\/wp\/v2\/posts\/5307\/revisions\/7338"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/resourceguruapp.com\/blog\/wp-json\/wp\/v2\/media\/5308"}],"wp:attachment":[{"href":"https:\/\/resourceguruapp.com\/blog\/wp-json\/wp\/v2\/media?parent=5307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resourceguruapp.com\/blog\/wp-json\/wp\/v2\/categories?post=5307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resourceguruapp.com\/blog\/wp-json\/wp\/v2\/tags?post=5307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}