{"id":5266,"date":"2023-09-06T16:31:24","date_gmt":"2023-09-06T16:31:24","guid":{"rendered":"https:\/\/resourceguruapp.com\/blog\/?p=5266"},"modified":"2025-01-14T10:09:08","modified_gmt":"2025-01-14T10:09:08","slug":"agency-growth","status":"publish","type":"post","link":"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-growth","title":{"rendered":"Agency growth: 10 things to consider (+ expert tips)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A<\/span><span style=\"font-weight: 400;\">gency growth<\/span><span style=\"font-weight: 400;\"> is about managing lots of moving parts\u2014and managing them well. But then there&#8217;s the big question: revenue. <\/span><span style=\"font-weight: 400;\">How do you bring in more clients to keep growing sustainably?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This guide is designed to walk you through the key elements that go into <\/span><span style=\"font-weight: 400;\">growing an agency<\/span><span style=\"font-weight: 400;\">\u2014from laying out your agency growth strategy to making it work in the real world.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve also interviewed <\/span><span style=\"font-weight: 400;\">Michael Keenan, Co-founder of <\/span><a href=\"https:\/\/www.contentbypeak.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">content marketing agency Peak<\/span><\/a><span style=\"font-weight: 400;\">, to get a better understanding of what it takes to grow an agency.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">In this article \ud83d\udcd6<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-growth\/#What-is-agency-growth\" >What is agency growth?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-growth\/#Why-is-it-important-to-grow-an-agency\" >Why is it important to grow an agency?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-growth\/#What-are-some-of-the-challenges-of-growing-an-agency\" >What are some of the challenges of growing an agency?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-growth\/#How-to-grow-an-agency-10-things-to-consider-for-your-business\" >How to grow an agency: 10 things to consider for your business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-growth\/#Growth-examples-for-different-types-of-agencies\" >Growth examples for different types of agencies\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-growth\/#Agency-growth-secrets-Expert-tips-from-Peak\" >Agency growth secrets: Expert tips from Peak<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-growth\/#Unlock-your-agency-growth-strategy\" >Unlock your agency growth strategy<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What-is-agency-growth\"><\/span><b>What is agency growth?\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Agency growth<\/span><span style=\"font-weight: 400;\"> is the process of expanding your agency&#8217;s operations and capabilities by growing its client base, enhancing its service offerings, and strengthening its team to meet demand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think of it as evolving from a seedling into a full-blown tree. <\/span><span style=\"font-weight: 400;\">Agency growth<\/span><span style=\"font-weight: 400;\"> is about having more branches, serving more clients, and increasing your overall impact in your industry.\u00a0<\/span><\/p>\n<p><b>Agency growth vs. agency scaling<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-5267 aligncenter\" src=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/09\/agency-growth-vs-scaling-1-943x461.png\" alt=\"Agency growth vs scaling\" width=\"943\" height=\"461\" srcset=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/09\/agency-growth-vs-scaling-1-943x461.png.webp 943w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/09\/agency-growth-vs-scaling-1-1042x510.png.webp 1042w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/09\/agency-growth-vs-scaling-1-1536x751.png 1536w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/09\/agency-growth-vs-scaling-1-2048x1002.png 2048w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/09\/agency-growth-vs-scaling-1-943x461@2x.png.webp 1886w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/09\/agency-growth-vs-scaling-1-1042x510@2x.png.webp 2084w\" sizes=\"auto, (max-width: 943px) 100vw, 943px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">While &#8220;growth&#8221; and &#8220;scaling&#8221; often get used interchangeably, they have different meanings, especially in the business world.<\/span><\/p>\n<p><b>Agency growth<\/b><b> is about expanding in size and volume.<\/b><span style=\"font-weight: 400;\"> When you&#8217;re growing, you&#8217;re gaining more clients, hiring more staff, and possibly taking on more projects. But remember, as you grow, your costs might also increase. For instance, more clients might mean <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/headcount-vs-fte-whats-the-best-resource-management-model-for-you\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">adding more headcount<\/span><\/a><span style=\"font-weight: 400;\">, which in turn leads to higher operational costs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, imagine growing without significantly increasing your costs and keeping operations efficient. That\u2019s scaling.<\/span><\/p>\n<p><a href=\"https:\/\/resourceguruapp.com\/blog\/how-to-scale-an-agency\" target=\"_blank\" rel=\"noopener\"><b>Agency scaling<\/b><\/a><b> is about serving a larger number of clients or handling more projects without necessarily doubling or tripling your expenses.<\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why-is-it-important-to-grow-an-agency\"><\/span><b>Why is it important to grow an agency?\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Establishing an agency is just the beginning. So, why exactly is growth so crucial?<\/span><\/p>\n<p><b>Boost authority and customer trust:<\/b><span style=\"font-weight: 400;\"> A bigger agency often translates to success in the industry. It&#8217;s like a stamp of approval that signifies your agency&#8217;s ability to deliver and meet client expectations consistently. Of course, in reality, we know that a bigger agency doesn\u2019t always mean better.\u00a0<\/span><\/p>\n<p><b>Diversify your income:<\/b><span style=\"font-weight: 400;\"> Growth allows you to diversify your offerings and tap into varied markets. Rather than focusing on one client type, you can spread your reach, catering to multiple client needs. Diversification is especially helpful during economic downturns<\/span> <a href=\"https:\/\/digiday.com\/media\/media-buying-briefing-how-the-recession-is-affecting-independent-agencies\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">when agencies are hit the hardest<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Retain your best employees:<\/b><span style=\"font-weight: 400;\"> When your agency grows, so do the opportunities for your team. Career advancement, learning and development, and challenging your employees to grow all play a crucial role in <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/employee-turnover\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">cost-effective employee retention<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Seizing opportunities:<\/b><span style=\"font-weight: 400;\"> Especially during recessions, many competitors might scale back their operations, providing growth-focused, nimble agencies with a chance to tap into new markets, acquire top talent, and increase revenue.\u00a0<\/span><\/p>\n<p><b>Better cash flow:<\/b><span style=\"font-weight: 400;\"> Growth directly impacts profits. A bigger agency means more clients, more projects, and more revenue, which ultimately means more run rate. This is especially a plus when you\u2019re planning for future investments for the business (think buying hardware or additional software seats).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Growth, whether during boom times or bust, is essential for agencies. It&#8217;s the lifeline that ensures sustainability, resilience, and long-term success.<\/span><\/p>\n<p><a href=\"https:\/\/bit.ly\/3X6lT4Q\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6582 aligncenter\" src=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/10\/Blog-banner-1-943x242.jpg\" alt=\"A rectangle shaped banner in purple featuring a 3D book cover with a prompt to download an eBook about resource planning for agencies.\" width=\"943\" height=\"242\" srcset=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/10\/Blog-banner-1-943x242.jpg.webp 943w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/10\/Blog-banner-1-1042x268.jpg.webp 1042w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/10\/Blog-banner-1-1536x395.jpg.webp 1536w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/10\/Blog-banner-1-310x80.jpg.webp 310w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/10\/Blog-banner-1.jpg 1836w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/10\/Blog-banner-1-310x80@2x.jpg.webp 620w\" sizes=\"auto, (max-width: 943px) 100vw, 943px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What-are-some-of-the-challenges-of-growing-an-agency\"><\/span><b>What are some of the challenges of growing an agency?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Like every ambition, <\/span><span style=\"font-weight: 400;\">growing an agency<\/span><span style=\"font-weight: 400;\"> comes with its unique set of challenges. Consider a few:<\/span><\/p>\n<p><b>Resource management:<\/b><span style=\"font-weight: 400;\"> As the workload increases, so does the challenge of <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/agency-resource-planning-management-guide\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">efficiently managing agency resources<\/span><\/a><span style=\"font-weight: 400;\">. Striking a balance between billable and non-billable hours, ensuring optimal usage of your team\u2019s skills, tracking dependencies, keeping up with timelines, and managing burnout are only some of the few key pillars of effectively managing resources.\u00a0<\/span><\/p>\n<p><b>Maintaining quality:<\/b><span style=\"font-weight: 400;\"> While expanding, you need to maintain, if not improve, the quality of work. Growth should never come at the cost of compromised deliverables. With this challenge in mind, it\u2019s important to know how much time your team is spending on <\/span><a href=\"https:\/\/fs.blog\/maker-vs-manager\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">managing vs. creating<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><b>Operational roadblocks:<\/b><span style=\"font-weight: 400;\"> Be it communication, <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/what-is-project-scope\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">project scope management<\/span><\/a><span style=\"font-weight: 400;\">, or client handling, operational challenges only get bigger with growth. This is where process improvements and using automation for more tedious management tasks become a critical part of growing an agency.\u00a0<\/span><\/p>\n<p><b>Financial pressures:<\/b><span style=\"font-weight: 400;\"> Growth can sometimes put a strain on finances. Investments in infrastructure, technology, or talent may lead to temporary cash flow challenges\u2014which is where best practices like <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/5-tips-for-resource-forecasting-in-project-management\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">resource forecasting<\/span><\/a><span style=\"font-weight: 400;\"> for budgeting are critical.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How-to-grow-an-agency-10-things-to-consider-for-your-business\"><\/span><b>How to grow an agency<\/b><b>: 10 things to consider for your business<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The best way to <\/span><span style=\"font-weight: 400;\">grow an agency<\/span><span style=\"font-weight: 400;\"> is going to look different for every single one. That said, here are some things to think about when building your agency growth strategy.\u00a0<\/span><\/p>\n<h3><b>1. Define what \u201cgrowth\u201d means for your agency<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This is where you need to start. Classically, in the context of business, growth refers to the increase in<\/span><span style=\"font-weight: 400;\"> an agency&#8217;s size, revenue, market share, and profitability over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By defining what \u201cgrowth\u201d means for your agency, you\u2019ll be able to narrow down your focus and grow more effectively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve identified what type of growth you want, it\u2019s time to look at your own data as well as the market.<\/span><\/p>\n<h3><b>2. Analyze your current market position and gather relevant data<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">To map out a growth journey, you first need to know your starting point. Think of this as understanding your agency&#8217;s place in the market&#8217;s grand jigsaw puzzle. One of the best ways to do this is through a SWOT analysis.<\/span><\/p>\n<div id=\"attachment_5268\" style=\"width: 953px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5268\" class=\"wp-image-5268 size-medium\" src=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/09\/swot-analysis-1-943x669.png\" alt=\"SWOT analysis table\" width=\"943\" height=\"669\" srcset=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/09\/swot-analysis-1-943x669.png.webp 943w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/09\/swot-analysis-1-1002x711.png.webp 1002w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/09\/swot-analysis-1-362x258.png.webp 362w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/09\/swot-analysis-1-1536x1090.png 1536w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/09\/swot-analysis-1.png 1575w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/09\/swot-analysis-1-362x258@2x.png.webp 724w\" sizes=\"auto, (max-width: 943px) 100vw, 943px\" \/><p id=\"caption-attachment-5268\" class=\"wp-caption-text\"><em>SWOT analysis table.<\/em><\/p><\/div>\n<p><span style=\"font-weight: 400;\">What&#8217;s a SWOT analysis? Imagine a square with four sections. Then, fill in the following:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Strengths:<\/b><span style=\"font-weight: 400;\"> In the top-left section, list out what your agency does best. Maybe you have a stellar design team, or perhaps clients love your unique approach to content marketing. This is about recognizing what sets you apart from the crowd.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Weaknesses:<\/b><span style=\"font-weight: 400;\"> On the top-right, be honest about areas that could use some improvement. Every agency has them. It might be a service you&#8217;re not quite nailing, or maybe there&#8217;s a persistent challenge in client communication. Recognizing these areas is the first step to addressing them.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Opportunities:<\/b><span style=\"font-weight: 400;\"> Bottom-left is for spotting those golden chances in the market. Maybe there&#8217;s a rising trend in the industry that you can capitalize on, or perhaps there&#8217;s a segment of potential clients that remains untapped.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Threats:<\/b><span style=\"font-weight: 400;\"> Finally, on the bottom right, consider external factors that could pose challenges. Are there new competitors on the horizon? Are there market shifts, like new regulations, that might affect how you operate?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once you&#8217;ve filled out these sections, you&#8217;ll have a panoramic view of your agency&#8217;s current position. It&#8217;ll show you where you&#8217;re shining, where you need to improve, and what the market landscape looks like. With this knowledge, it\u2019s easier to strategize and find ways to turn challenges into opportunities.\u00a0<\/span><b><\/b><\/p>\n<div style=\"background-color: #fcf2fe; padding: 30px 40px; margin-top: 40px;\">\n<p><b>Data-driven decisions are pivotal.<\/b><span style=\"font-weight: 400;\"> Don\u2019t forget to collect data on market trends, competitors, and your own past performance. Tools like Google Analytics, industry reports, and client feedback can be instrumental in this step.<\/span><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<h3><b>3. Set clear objectives<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Specify measurable objectives like &#8220;increase revenue by 20% in the next year&#8221; or &#8220;expand client base by 50% in the next 18 months.&#8221; The more specific the better.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider a few more pointers during the setting objectives phase:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quantify objectives:<\/b><span style=\"font-weight: 400;\"> Vague goals are unhelpful. Aim for S.M.A.R.T goals &#8211; Specific, Measurable, Achievable, Relevant, and Time-bound. This ensures your targets are both ambitious and rooted in reality.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Diversify your goals:<\/b><span style=\"font-weight: 400;\"> While financial targets are crucial, consider other aspects of growth too. For example, increasing client retention rates, improving team efficiency, or even enhancing brand perception can be just as valuable in the long term.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Apply regular audits:<\/b><span style=\"font-weight: 400;\"> The market, competition, and internal dynamics can change. It&#8217;s crucial to periodically review your objectives, at least quarterly, to ensure they&#8217;re still aligned with the agency&#8217;s broader vision and the industry&#8217;s landscape. If necessary, pivot.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Engage your team: <\/b><span style=\"font-weight: 400;\">Growth isn\u2019t just a top-down strategy. Engage your <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/project-owner\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">project owners<\/span><\/a><span style=\"font-weight: 400;\"> in the goal-setting process. Their front-line insights can provide valuable input into what&#8217;s achievable and where opportunities lie. Plus, when the team is involved in setting goals, they&#8217;re more invested in achieving them.<\/span><\/li>\n<\/ul>\n<h3><b>4. Expand offerings and services\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As an agency focused on growth, you don\u2019t want to offer a buffet of just \u201cadequate\u201d services. Instead, focus on offering services in the few areas where you can really develop an edge and stand out.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where all your market analysis and research gets to shine. At this stage, you should have an idea of what current market demands are and what gaps in the market are leaving your ideal clients with unmet needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you notice that there&#8217;s a rising interest in, say, podcasting or video content, it could be a sign to integrate these services into your portfolio. Emerging markets are another area of opportunity, since there may not be a provider in those areas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve selected and defined what services you\u2019ll provide to which target audience, double down and become the go-to expert for those needs. Be wary of diversifying too much.\u00a0<\/span><\/p>\n<h3><b>5. Optimize and widen operations\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">At the heart of every thriving agency lies a robust and efficient operational framework. Before you think about expanding, it&#8217;s crucial to ask: &#8220;Is my agency running like a well-oiled machine?&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, agencies need to optimize for automation, speed, and client personalization.<\/span><\/p>\n<p><a href=\"https:\/\/resourceguruapp.com\/blog\/agency-operations\" target=\"_blank\" rel=\"noopener\"><b>Learn more about agency operations<\/b><\/a><\/p>\n<h3><b>6. Review your agency tech stack<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your agency tech stack can turn your agency into a growth machine\u2014or completely throw a spanner into your growth engine. That\u2019s why it\u2019s important to review your tech stack, identify inefficiencies, and make sure it\u2019s actually enabling your teams.<\/span><\/p>\n<p><a href=\"https:\/\/resourceguruapp.com\/blog\/agency-tech-stack\" target=\"_blank\" rel=\"noopener\"><b>Discover how to build the best tech stack (and supercharge your teams)<\/b><\/a><\/p>\n<h3><b>7. Introduce resource management solutions<\/b><\/h3>\n<div id=\"attachment_3307\" style=\"width: 953px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3307\" class=\"size-medium wp-image-3307\" src=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2022\/06\/team-schedule-birds-eye-view-943x531.jpg\" alt=\"Resource Guru's schedule view at a glance, complete with resources, projects they're working on, and their availability\" width=\"943\" height=\"531\" srcset=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2022\/06\/team-schedule-birds-eye-view-943x531.jpg.webp 943w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2022\/06\/team-schedule-birds-eye-view-1042x586.jpg.webp 1042w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2022\/06\/team-schedule-birds-eye-view-1536x864.jpg 1536w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2022\/06\/team-schedule-birds-eye-view.jpg 1912w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2022\/06\/team-schedule-birds-eye-view-943x531@2x.jpg.webp 1886w\" sizes=\"auto, (max-width: 943px) 100vw, 943px\" \/><p id=\"caption-attachment-3307\" class=\"wp-caption-text\"><i><span style=\"font-weight: 400;\">Schedule view in Resource Guru.<\/span><\/i><\/p><\/div>\n<p><span style=\"font-weight: 400;\">The bigger the agency, the more complex the resource management process. Investing in <\/span><a href=\"https:\/\/resourceguruapp.com\/industries\/agencies\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">agency resource management software<\/span><\/a><span style=\"font-weight: 400;\"> that\u2019s both easy-to-use and flexible, ensures that you&#8217;re getting the most out of your team without overstretching them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It makes it easier to <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/billable-non-billable-time\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">balance billable hours<\/span><\/a><span style=\"font-weight: 400;\">, oversee project timelines, and speedy drag-and-drop <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/resource-scheduling-guide\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">scheduling features<\/span><\/a><span style=\"font-weight: 400;\">. It also helps you manage client projects end-to-end.<\/span><\/p>\n<p><a href=\"https:\/\/resourceguruapp.com\/blog\/best-resource-management-tools\" target=\"_blank\" rel=\"noopener\"><b>Take a look at the best resource management tools for agencies<\/b><\/a><\/p>\n<h3><b>8. Create an <\/b><b>agency growth SOP toolkit<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Standard Operating Procedures (SOPs) aren\u2019t just corporate jargon. They\u2019re blueprints that simplify operations, ensuring that every process aligns with your growth objectives. Plus, it\u2019s a time saver and helps keep your team from trying to manage everything manually with disparate spreadsheets.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An SOP for growth can be a lifesaver, especially when your agency is growing.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/resourceguruapp.com\/blog\/agency-sops\" target=\"_blank\" rel=\"noopener\"><b>Dive deeper into crafting impactful SOPs for agencies<\/b><\/a><\/p>\n<h3><b>9. Apply agile methodologies<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">While <\/span><a href=\"https:\/\/www.mckinsey.com\/featured-insights\/mckinsey-explainers\/what-is-agile\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Agile methodology<\/span><\/a><span style=\"font-weight: 400;\"> has its roots in software development, its principles can be adapted to agency work to make processes more flexible and responsive. Using sprint workflows, regular reviews, and adaptive planning leads to better project outcomes and more satisfied clients.<\/span><\/p>\n<p><a href=\"https:\/\/resourceguruapp.com\/blog\/agency-project-management-methodologies\" target=\"_blank\" rel=\"noopener\"><b>Learn more about Agile project management methodologies for agencies<\/b><\/a><\/p>\n<h3><b>10. Foster a culture of work-life balance<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Who would have thought better work-life balance at agencies would work wonders for growth? Well, turns out it does. <\/span><a href=\"https:\/\/www.gallup.com\/workplace\/236366\/right-culture-not-employee-satisfaction.aspx\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">A finding by Gallup<\/span><\/a><span style=\"font-weight: 400;\"> reveals that highly engaged employees result in 21% increased profitability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Long story short? Happy and healthy employees are good for business.<\/span><\/p>\n<p><a href=\"https:\/\/resourceguruapp.com\/blog\/ad-agency-work-life-balance\" target=\"_blank\" rel=\"noopener\"><b>Read all about establishing a better work-life balance at your agency<\/b><\/a><b>\u00a0<\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Growth-examples-for-different-types-of-agencies\"><\/span><span style=\"font-weight: 400;\">Growth examples for different types of agencies\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Digital marketing agency growth\u00a0<\/span><\/h3>\n<p><b>Define your niches:<\/b><span style=\"font-weight: 400;\"> When it comes to marketing agencies it can get very competitive\u2014fast. One way you can see rapid client growth is by focusing on a specific niche and then building out experience, expertise, and case studies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Establishing your brand within a niche can really help you stand out and attract new clients seeking specialized services. Then, when you\u2019ve become the industry leader for one niche, you can move on to the next, and continue growing.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">SEO agency growth\u00a0<\/span><\/h3>\n<p><b>Sign up your team for training, courses, and conferences: <\/b><span style=\"font-weight: 400;\">The only thing certain in SEO is change. From Google\u2019s algorithms updates and fluctuating SERPs to increasing competition and AI\u2014you want your team to stay on top of everything to remain competitive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By staying on top of the latest trends, offering new SEO techniques to your clients, and experimenting with SEO strategies, you\u2019ll stand out from competitors and be able to grow your SEO agency faster.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">PPC agency growth\u00a0<\/span><\/h3>\n<p><b>Invest in advanced tools:<\/b><span style=\"font-weight: 400;\"> Tools really do make a difference in the quality of your PPC campaigns, so investing in the right tools can help you set up more successful PPC campaigns for your clients. Whether you\u2019re looking to optimize bids. Improve your reporting, automate campaigns, or find competitor ad insights\u2014<\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/agency-tech-stack#The-must-have-categories-of-a-modern-agency-tech-stack\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">there\u2019s a tool for that<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, happier clients can lead to higher campaign budgets or retainers, expanding into additional paid advertising channels, and even client referrals\u2014all helping you grow your PPC agency.\u00a0\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Creative agency growth\u00a0<\/span><\/h3>\n<p><b>Build an impressive portfolio (or update your existing one):<\/b><span style=\"font-weight: 400;\"> When it comes to the creative world, being able to showcase your best work in a visually appealing portfolio or reel is key.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Highlight diverse projects that demonstrate your creativity and expertise in various media and styles, and then share this with prospective clients to grow your books.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Advertising agency growth\u00a0<\/span><\/h3>\n<p><b>Build out strategic partnerships:<\/b><span style=\"font-weight: 400;\"> When it comes to executing the most successful ad campaigns, you may need expertise or input outside of your immediate agency team (especially if you\u2019re in the early stages of growth). Don\u2019t let that put you off accepting new projects or clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Building out strategic partnerships can help you to add on relevant services needed to execute an advertising project\u2014anything from consumer research specialists, to design studios or videographers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will help you say \u201cyes\u201d to more work, grow your agency, and eventually hire more specialist roles for your team without needing to outsource.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/bit.ly\/3X6lT4Q\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6582 aligncenter\" src=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/10\/Blog-banner-1-943x242.jpg\" alt=\"A rectangle shaped banner in purple featuring a 3D book cover with a prompt to download an eBook about resource planning for agencies.\" width=\"943\" height=\"242\" srcset=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/10\/Blog-banner-1-943x242.jpg.webp 943w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/10\/Blog-banner-1-1042x268.jpg.webp 1042w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/10\/Blog-banner-1-1536x395.jpg.webp 1536w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/10\/Blog-banner-1-310x80.jpg.webp 310w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/10\/Blog-banner-1.jpg 1836w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/10\/Blog-banner-1-310x80@2x.jpg.webp 620w\" sizes=\"auto, (max-width: 943px) 100vw, 943px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Agency-growth-secrets-Expert-tips-from-Peak\"><\/span><b>Agency growth secrets: Expert tips from Peak<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>To get an insider\u2019s perspective, we spoke to Michael Keenan, <a href=\"https:\/\/www.contentbypeak.com\/\" target=\"_blank\" rel=\"noopener\">co-founder of Peak<\/a>, a boutique content marketing agency. Their journey began in 2021 with a straightforward mission: leverage strengths for immediate cash flow.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Michael\u2019s initial vision was rooted in creating &#8220;high-value search-friendly content and designing an SEO strategy for blogs.&#8221; This strategy acted as a foundational stone for his agency&#8217;s marketing growth plan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Michael, anticipating an impending recession and consequent layoffs, recognized that brands might hesitate to lean on freelancers during such uncertain times. This thinking is what propelled Peak\u2019s new chapter. It was about identifying a fresh market segment that would benefit from their services.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As Michael explained, &#8220;The focus now is to help in-house teams at enterprise brands. They usually have a big content queue they need to fulfill, and they don\u2019t have the resources internally to do it, so they hire us.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The growth journey didn\u2019t come without its challenges. For Peak, the most significant challenge was setting processes. From client onboarding to managing workflows, having a robust system in place was non-negotiable. A crucial element? Introducing &#8220;a workflow with a QA layer that had a fresh pair of eyes looking at final drafts.&#8221; This attention to detail was vital in ensuring sustainable growth.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;One challenge is finding good contractors at a fair price without overcharging your clients so you maintain a 20-25% profit margin.&#8221; Additionally, he emphasized taking the time and &#8220;playing with the numbers&#8221; to ensure that client demands were met without compromising on the quality or overstretching resources.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But for Michael, growth wasn&#8217;t just about numbers. It was about people. He shared, &#8220;I like to work with smart people and keep the team small.&#8221; This personalized approach to team dynamics is perhaps what sets Peak apart. It&#8217;s not about expanding at breakneck speeds but ensuring &#8220;incremental growth,&#8221; keeping the team happy, and always delivering top-notch content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Peak\u2019s recent success in landing one of the biggest contracts this year stands as a testament to an <\/span><span style=\"font-weight: 400;\">agency growth strategy<\/span><span style=\"font-weight: 400;\"> done well.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Unlock-your-agency-growth-strategy\"><\/span><b>Unlock your agency growth strategy<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Executing a successful <\/span><span style=\"font-weight: 400;\">agency growth<\/span><span style=\"font-weight: 400;\"> strategy isn&#8217;t just about expanding; it&#8217;s about evolving intelligently, and pivoting when something isn\u2019t working.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you navigate through your <\/span><span style=\"font-weight: 400;\">agency growth<\/span><span style=\"font-weight: 400;\"> journey, be sure to use <\/span><span style=\"font-weight: 400;\">tools<\/span><span style=\"font-weight: 400;\"> that integrate with your workflows seamlessly. Solutions like <\/span><a href=\"https:\/\/resourceguruapp.com\/industries\/agencies\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Resource Guru<\/span><\/a><span style=\"font-weight: 400;\"> ensure that you\u2019re spending your resources optimally\u2014a key part of sustaining long-term growth.\u00a0<\/span><\/p>\n<div class=\"freetrial freetrial--text-light freetrial--alt\"><div class=\"freetrial__image\"><img loading=\"lazy\" decoding=\"async\" width=\"310\" height=\"286\" src=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2024\/02\/free-trial-alt-310x286.png\" class=\"attachment-freetrial size-freetrial wp-post-image\" alt=\"\" srcset=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2024\/02\/free-trial-alt-310x286.png 310w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2024\/02\/free-trial-alt.png 536w\" sizes=\"auto, (max-width: 310px) 100vw, 310px\" \/><\/div><div class=\"freetrial__text\"><h4>The #1 scheduling and time tracking tool trusted by thousands of project teams<\/h4>\n<p>Join thousands of project managers who have made scheduling a breeze.<\/p>\n<p><a class=\"button\" href=\"https:\/\/app.resourceguruapp.com\/\" rel=\"noopener\">Start Your Free Trial<\/a><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Agency growth is about managing lots of moving parts\u2014and managing them well. But then there&#8217;s the big question: revenue. How do you bring in more clients to keep growing sustainably? This guide is designed to walk&hellip;<\/p>\n","protected":false},"author":30,"featured_media":5271,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[55],"tags":[],"class_list":["post-5266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agency growth: 10 things to consider (+ expert tips)<\/title>\n<meta name=\"description\" content=\"Discover the key things to consider to drive agency growth. 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