{"id":4708,"date":"2023-06-09T17:43:41","date_gmt":"2023-06-09T17:43:41","guid":{"rendered":"https:\/\/resourceguruapp.com\/blog\/?p=4708"},"modified":"2023-11-23T11:46:46","modified_gmt":"2023-11-23T11:46:46","slug":"agency-team-structure","status":"publish","type":"post","link":"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-team-structure","title":{"rendered":"Agency team structure: How to build a winning agency team"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>Building an agency team structure that is strong, lean, and effective is the first ingredient in your agency&#8217;s recipe for success.<\/strong> It&#8217;s also a crucial and foundational element to your business, to ensure strong project execution and results.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">In this article \ud83d\udcd6<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-team-structure\/#What-is-an-agency-structure\" >What is an agency structure?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-team-structure\/#The-importance-of-your-agency-team-structure\" >The importance of your agency team structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-team-structure\/#The-6-most-common-agency-company-structures\" >The 6 most common agency company structures\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-team-structure\/#3-ways-to-optimize-your-agency-team-structure-for-growth\" >3 ways to optimize your agency team structure for growth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-team-structure\/#3-agency-structure-examples\" >3 agency structure examples\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-team-structure\/#Agency-team-structure-10-roles-youll-find-in-a-top-performing-project-team\" >Agency team structure: 10 roles you\u2019ll find in a top-performing project team<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-team-structure\/#Your-agency-structure-is-key-to-long-term-growth\" >Your agency structure is key to long-term growth<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What-is-an-agency-structure\"><\/span><span style=\"font-weight: 400;\">What is an agency structure?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">An <\/span><span style=\"font-weight: 400;\">agency team structure<\/span><span style=\"font-weight: 400;\">, or agency org structure, represents the hierarchical system where roles and responsibilities are well-defined between departments and employees.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Traditionally, this structure is often characterized by a chain of command, with decision-making authority flowing top-down.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But there are plenty of ways to approach the structure of an agency, and we&#8217;ll touch on them further in this article.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The-importance-of-your-agency-team-structure\"><\/span><span style=\"font-weight: 400;\">The importance of your <\/span><span style=\"font-weight: 400;\">agency team structure<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The <\/span><span style=\"font-weight: 400;\">agency team structure<\/span><span style=\"font-weight: 400;\"> plays a crucial role in determining the effectiveness, efficiency, and overall success of an agency, no matter what type of agency you\u2019re running.<\/span><\/p>\n<p>Here are some benefits of defining your agency team structure:<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Clear roles and responsibilities: <\/b><span style=\"font-weight: 400;\">An <\/span><span style=\"font-weight: 400;\">agency team structure<\/span><span style=\"font-weight: 400;\"> first and foremost ensures that each team member has <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/project-team-roles-and-responsibilities\"><span style=\"font-weight: 400;\">clear roles and responsibilities<\/span><\/a><span style=\"font-weight: 400;\">. This helps avoid confusion, duplication of efforts, and miscommunication. When everyone knows their specific responsibilities and exactly how they fit into the overall <\/span><span style=\"font-weight: 400;\">agency team structure<\/span><span style=\"font-weight: 400;\">, it also improves <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/productivity-is-personal\"><span style=\"font-weight: 400;\">productivity<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/project-collaboration\"><span style=\"font-weight: 400;\">collaboration<\/span><\/a><span style=\"font-weight: 400;\">, as well as <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/project-owner\"><span style=\"font-weight: 400;\">ownership<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Efficient workflow and resource allocation: <\/b><span style=\"font-weight: 400;\">A structured team hierarchy enables efficient workflow planning and <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/resource-allocation-guide\"><span style=\"font-weight: 400;\">resource allocation<\/span><\/a><span style=\"font-weight: 400;\">. It allows <\/span><span style=\"font-weight: 400;\">agency project managers<\/span><span style=\"font-weight: 400;\"> to assign tasks, allocate resources, and coordinate work effectively. By having a clear understanding of the team structure, project managers can identify the appropriate individuals to handle specific tasks, <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/workload-planning-guide\"><span style=\"font-weight: 400;\">distribute the workload evenly<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/project-managers-resource-utilization\"><span style=\"font-weight: 400;\">optimize resource utilization<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Effective decision-making: <\/b><span style=\"font-weight: 400;\">When you have defined roles and reporting lines, there will be no confusion around decision-making and authority. This empowers team members to make decisions within their areas of responsibility, and speeds up the decision-making process. Plus, you\u2019ll be able to respond to client needs faster.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Collaboration and communication:<\/b><span style=\"font-weight: 400;\"> A clear team structure facilitates <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/whats-my-role\"><span style=\"font-weight: 400;\">effective collaboration<\/span><\/a><span style=\"font-weight: 400;\"> and communication within the agency. Clear reporting lines and communication channels enable information to flow between teams and improve coordination between team members, departments, and stakeholders.<br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><b>Specialization and expertise:<\/b> By organizing teams based on skill sets (such as creative, strategy, account management, or technical expertise), agencies can leverage the strengths of multiple departments, as well as teams within those departments. Plus, it makes it easy to identify individual team members with specific skill sets and schedule them for the right projects.<\/span><\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scalability and growth:<\/b><span style=\"font-weight: 400;\"> An <\/span><span style=\"font-weight: 400;\">agency team structure<\/span><span style=\"font-weight: 400;\"> that supports scalability and growth is the key to long-term success (we\u2019ll talk more about this later on). It allows <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/agency-operations\"><span style=\"font-weight: 400;\">agency operations<\/span><\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> to scale by adding new team members, creating specialized teams, or expanding service offerings. A scalable team structure ensures that the agency can adapt to increased project volumes, evolving client demands, and changing market dynamics without sacrificing efficiency or quality.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Career progression and talent development: <\/b><span style=\"font-weight: 400;\">A well-structured team provides opportunities for career progression. On top of this, it adds a transparent <\/span><span style=\"font-weight: 400;\">agency org chart<\/span><span style=\"font-weight: 400;\"> and hierarchy, so your team members are able to see a clear growth path within the agency. This creates motivation and incentives for professional development within the agency. After all, employee retention is good for business.<\/span><\/li>\n<li aria-level=\"1\"><b>Client satisfaction: <\/b><span style=\"font-weight: 400;\">Any seasoned agency president or owner knows that a sound team structure directly impacts client satisfaction (which therefore directly impacts your agency\u2019s bottom line). A strategic team structure is what ensures that client needs are effectively communicated, projects are delivered on time and within budget, and client expectations are met.<\/span><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4712 size-medium\" style=\"font-size: 1.125em;\" src=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/06\/match-skills-to-projects-909x671.png\" alt=\"Match employee roles and skills to the right projects\" width=\"909\" height=\"671\" srcset=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/06\/match-skills-to-projects-909x671.png.webp 909w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/06\/match-skills-to-projects-963x711.png.webp 963w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/06\/match-skills-to-projects.png 1300w\" sizes=\"auto, (max-width: 909px) 100vw, 909px\" \/><\/li>\n<\/ol>\n<p><em>An example of what assembling a team for a brand refresh could look like.<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The-6-most-common-agency-company-structures\"><\/span><span style=\"font-weight: 400;\">The 6 most common agency company structures\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When it comes to agency organizational structures, there are plenty to choose from. The specific design and characteristics of an <\/span><span style=\"font-weight: 400;\">agency structure<\/span><span style=\"font-weight: 400;\"> can vary depending on the company size, goals, industry, and culture.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an overview of the most common <\/span><span style=\"font-weight: 400;\">agency structure<\/span><span style=\"font-weight: 400;\">s:<\/span><\/p>\n<div id=\"footable_parent_5477\"\n         class=\" footable_parent ninja_table_wrapper loading_ninja_table wp_table_data_press_parent semantic_ui \">\n                <table data-ninja_table_instance=\"ninja_table_instance_0\" data-footable_id=\"5477\" data-filter-delay=\"1000\" aria-label=\"Agency structure examples\"            id=\"footable_5477\"\n           data-unique_identifier=\"ninja_table_unique_id_401749215_5477\"\n           class=\" foo-table ninja_footable foo_table_5477 ninja_table_unique_id_401749215_5477 ui table  nt_type_ajax_table selectable celled striped vertical_centered  footable-paging-right ninja_table_search_disabled ninja_table_pro\">\n                <colgroup>\n                            <col class=\"ninja_column_0 \">\n                            <col class=\"ninja_column_1 \">\n                            <col class=\"ninja_column_2 \">\n                            <col class=\"ninja_column_3 \">\n                    <\/colgroup>\n            <\/table>\n    \n    \n    \n<\/div>\n\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"3-ways-to-optimize-your-agency-team-structure-for-growth\"><\/span><span style=\"font-weight: 400;\">3 ways to optimize your <\/span><span style=\"font-weight: 400;\">agency team structure<\/span><span style=\"font-weight: 400;\"> for growth<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When it comes to the organizational structure of an agency, there\u2019s plenty to consider before you establish a model that works for you. But when it comes to optimizing it for growth, these are three crucial elements you can\u2019t ignore:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Evaluate and align roles: <\/b><span style=\"font-weight: 400;\">Make a habit out of assessing the roles and responsibilities within your <\/span><span style=\"font-weight: 400;\">agency team structure<\/span><span style=\"font-weight: 400;\"> on a regular basis<\/span><span style=\"font-weight: 400;\">. Ensure that they\u2019re aligned with your current growth strategy, while allowing for flexibility further down the road. Make sure to identify any overlaps or gaps in responsibilities and make adjustments accordingly to optimize efficiency and clarity.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Implement scalable tools:<\/b><span style=\"font-weight: 400;\"> Invest in scalable project management software and <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/best-resource-management-tools\"><span style=\"font-weight: 400;\">resource management tools<\/span><\/a><span style=\"font-weight: 400;\"> that can grow alongside your agency. Choose tools that support collaboration, communication, and workflow management. But more importantly, choose tools that your teams <\/span><i><span style=\"font-weight: 400;\">want<\/span><\/i><span style=\"font-weight: 400;\"> to use.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Regularly review and adapt: <\/b><span style=\"font-weight: 400;\">Review your <\/span><span style=\"font-weight: 400;\">agency team structure<\/span><span style=\"font-weight: 400;\">, processes, and performance regularly. When you do so, gather feedback from team members, clients, and stakeholders to identify areas for optimization. Be open to making adjustments and adapting your team structure based on the evolving needs of your business as well as market dynamics.<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"3-agency-structure-examples\"><\/span><span style=\"font-weight: 400;\">3 agency structure examples\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When talking about agency structures, you don\u2019t want to get stuck on \u201ctype&#8221;. It\u2019s much more complex than that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The &#8220;best&#8221; agency structure depends on factors such as agency size, client base, service offerings, and strategic goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We&#8217;ll take a closer look at examples of agency structure <em>approaches<\/em> for different agency types below. Use these as inspiration only, and do what&#8217;s best for your specific agency situation.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Structure of an advertising agency: Scale with squads<\/span><\/h3>\n<div id=\"attachment_5478\" style=\"width: 951px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5478\" class=\"wp-image-5478 size-medium\" src=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/06\/agency-team-stucture-squad-941x671.png\" alt=\"Agency team structure - Teams are organized into squads\" width=\"941\" height=\"671\" srcset=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/06\/agency-team-stucture-squad-941x671.png.webp 941w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/06\/agency-team-stucture-squad-997x711.png.webp 997w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/06\/agency-team-stucture-squad-362x258.png.webp 362w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/06\/agency-team-stucture-squad-1536x1096.png 1536w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/06\/agency-team-stucture-squad-943x671.png.webp 943w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/06\/agency-team-stucture-squad.png 1912w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/06\/agency-team-stucture-squad-941x671@2x.png.webp 1882w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/06\/agency-team-stucture-squad-362x258@2x.png.webp 724w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/06\/agency-team-stucture-squad-943x671@2x.png.webp 1886w\" sizes=\"auto, (max-width: 941px) 100vw, 941px\" \/><p id=\"caption-attachment-5478\" class=\"wp-caption-text\"><em>Scale your agency with squads.<\/em><\/p><\/div>\n<p><span style=\"font-weight: 400;\"> If your <a href=\"https:\/\/resourceguruapp.com\/industries\/agencies\/advertising\">advertising agency<\/a> is growing in headcount, you might want to take a note from Saatchi &amp; Saatchi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When winning both John Lewis and Waitrose, Managing Director at Saatchi &amp; Saatchi, Sarah Jenkins, told <\/span><a href=\"https:\/\/www.thedrum.com\/news\/2023\/05\/15\/why-we-chose-saatchi-saatchi-john-lewis-cmos-tell-all-make-or-break-account-move\"><span style=\"font-weight: 400;\">The Drum<\/span><\/a><span style=\"font-weight: 400;\"> that using a squad system allows them to scale fast.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIt\u2019s contained and scaled at the same time. You\u2019ve got all the years of leadership and energy of our executive crew. But then you&#8217;ve got some incredible people actually running their accounts,\u201d she explained.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Digital agency structure: Think about flexibility<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/resourceguruapp.com\/industries\/agencies\/marketing\">Digital marketing agencies<\/a> are plenty, and the options when it comes to your digital agency organizational structure are just as many.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Again, the digital agency team structure will vary greatly depending on your agency\u2019s size and service offerings.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you may want to maintain a flexible structure to tailor teams to fit specific client projects or campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s an example of what your digital agency structure might look like:<\/span><\/p>\n<h4><strong>Core team<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">The core team includes essential roles that provide foundational support and continuity across all projects. This team is responsible for agency-wide functions and ensures consistent quality and <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/client-agency-relationship\"><span style=\"font-weight: 400;\">client relationships<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Account managers:<\/b><span style=\"font-weight: 400;\"> Serve as the primary point of contact for clients, understanding their needs, and managing overall project coordination.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Project managers: <\/b><span style=\"font-weight: 400;\">Oversee project timelines, budgets, and resources, ensuring projects are delivered on time and within <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/what-is-project-scope\"><span style=\"font-weight: 400;\">scope<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/resourceguruapp.com\/blog\/agency-traffic-manager\"><b>Traffic managers<\/b><\/a><b>: <\/b><span style=\"font-weight: 400;\">Oversee resource allocation, <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/project-scheduling-101\"><span style=\"font-weight: 400;\">project scheduling<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/resource-constraints-tips\"><span style=\"font-weight: 400;\">resource constraints<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Strategists: <\/b><span style=\"font-weight: 400;\">Develop overarching campaign strategies and ensure alignment with client objectives.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creative directors: <\/b><span style=\"font-weight: 400;\">Provide creative direction and oversee the agency&#8217;s creative output.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Finance and administration:<\/b><span style=\"font-weight: 400;\"> Handle financial aspects, including budgeting, invoicing, and administrative support.<\/span><\/li>\n<\/ul>\n<h4><strong>Specialized teams<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Specialized teams or &#8220;spokes&#8221; are units with specific expertise in various digital marketing disciplines. These teams can be assembled or disbanded based on project requirements.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>SEO team: <\/b><span style=\"font-weight: 400;\">Experts in search engine optimization who work on improving organic visibility.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content: <\/b><span style=\"font-weight: 400;\">Writers, editors, and content strategists responsible for content creation and distribution.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Paid media: <\/b><span style=\"font-weight: 400;\">Specialized in paid media, focusing on campaigns like Google Ads and social media advertising.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Social media:<\/b><span style=\"font-weight: 400;\"> Managing social media strategies and campaigns across various platforms.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Web development: <\/b><span style=\"font-weight: 400;\">Handling web design, development, and maintenance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Design and creative: <\/b><span style=\"font-weight: 400;\">Responsible for graphic design, branding, and visual assets.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Data and analytics:<\/b><span style=\"font-weight: 400;\"> Data analysts and researchers who provide insights and reporting.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Email marketing: <\/b><span style=\"font-weight: 400;\">Specialists in email marketing strategy and execution.<\/span><\/li>\n<\/ul>\n<h4><strong>Project teams<\/strong><\/h4>\n<p><a href=\"https:\/\/resourceguruapp.com\/blog\/project-team-roles-and-responsibilities\"><span style=\"font-weight: 400;\">Project teams<\/span><\/a><span style=\"font-weight: 400;\"> are assembled for specific client projects or campaigns, drawing members from both the core team and creative teams as needed.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/resourceguruapp.com\/blog\/project-lead\"><b>Project leads<\/b><\/a><b>:<\/b><span style=\"font-weight: 400;\"> Assigned from the core team (e.g., account managers or strategists) to oversee project-specific teams.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Team members:<\/b><span style=\"font-weight: 400;\"> Include specialists chosen from the core and specialized teams based on project requirements.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cross-functional collaboration:<\/b><span style=\"font-weight: 400;\"> Project-based teams collaborate to execute the campaign, combining their expertise to achieve client objectives.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With a flexible digital agency company structure you can be more agile when taking on specific clients or projects, adjusting as needed.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Creative agency structure: Make the most of mergers<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The advertising world was turned upside down as a result of Covid back in 2020, and is still suffering from the consequences, leaving <a href=\"https:\/\/resourceguruapp.com\/industries\/agencies\/creative\">creative agency<\/a> organizational structures up for debate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Matt Seiler, Managing Director at industry talent firm Raines International and a former CEO of IPG Mediabrands told <\/span><a href=\"https:\/\/adage.com\/article\/agency-news\/ad-agencies-restructure-behind-employee-shakeups-and-how-prepare\/2514081\"><span style=\"font-weight: 400;\">Ad Age<\/span><\/a><span style=\"font-weight: 400;\"> that \u201cEvery agency I know is mired in restructurings.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To complicate things further, agencies everywhere are merging. The most recent being <\/span><a href=\"https:\/\/www.wundermanthompson.com\/news\/wunderman-thompson-and-vmly-r-unite-to-form-vml\"><span style=\"font-weight: 400;\">Wunderman Thompson and VMLY&amp;R<\/span><\/a><span style=\"font-weight: 400;\"> (all while causing an uproar over the new name, VML).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what exactly does this mean for creative agency team structures? Well, first of all, an organizational strategy is essential for a successful merger. You\u2019ll want to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Carry out an audit<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Establish an integration team<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create multiple solutions and scenarios<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ultimately, you want to choose a structure that optimizes both your talent and resources, while establishing a structure keeps <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/agency-client-retention\"><span style=\"font-weight: 400;\">client retention<\/span><\/a><span style=\"font-weight: 400;\"> top of mind.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Agency-team-structure-10-roles-youll-find-in-a-top-performing-project-team\"><\/span><span style=\"font-weight: 400;\">Agency team structure<\/span><span style=\"font-weight: 400;\">: 10 roles you\u2019ll find in a top-performing project team<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We&#8217;ve touched on some of these roles already. Let\u2019s take a look at the full list of key agency <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/project-team-roles-and-responsibilities\"><span style=\"font-weight: 400;\">project team roles<\/span><\/a><span style=\"font-weight: 400;\"> and their main responsibilities.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Project Sponsor: <\/b><span style=\"font-weight: 400;\">A sponsor is usually a member of senior management. Their main goal is to oversee project operations from a high level and clear any obstacles that threaten <a href=\"https:\/\/resourceguruapp.com\/blog\/drive-project-success\">project success<\/a>. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Project Manager: <\/b><span style=\"font-weight: 400;\">The project manager is responsible for overall project planning, execution, and delivery. They coordinate resources, manage timelines, and ensure project objectives are met. They act as the primary point of contact for clients, manage client relationships, and ensure client satisfaction throughout the project.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Project Coordinator:<\/b><span style=\"font-weight: 400;\"> The project coordinator supports the project manager in various administrative and coordination tasks. They assist with scheduling, document management, and communication among team members and stakeholders. They help maintain project documentation, track progress, and ensure smooth project operations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Traffic Manager: <\/b><span style=\"font-weight: 400;\">A traffic manager plays a vital role in managing the workflow and coordination of tasks within an agency. Their primary responsibility is to ensure the smooth flow of work and optimize the utilization of resources. They also help review deliverables, conduct quality checks, and coordinate feedback and approvals.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Account Manager: <\/b><span style=\"font-weight: 400;\">The account manager serves as the main liaison between the agency and the client. They develop and maintain client relationships, understand client requirements, and manage client expectations. Account managers collaborate with the project management team to ensure projects align with client needs and goals.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creative Director\/Manager: <\/b><span style=\"font-weight: 400;\">The creative director or creative manager oversees the creative aspects of projects. They provide artistic direction, ensure the delivery of high-quality creative work, and maintain brand consistency. They collaborate with the project management team to align creative strategies with project objectives.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Production Manager: <\/b><span style=\"font-weight: 400;\">The production manager focuses on managing the production process and resources. They coordinate with the creative team, vendors, and suppliers to ensure the timely production and delivery of project assets. They monitor production timelines, manage budgets, and maintain quality control.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Resource Manager: <\/b><span style=\"font-weight: 400;\">The <a href=\"https:\/\/resourceguruapp.com\/blog\/hiring-a-resource-manager\">resource manager<\/a> is responsible for optimizing resource allocation across projects. They assess the availability and skills of team members, match them with project needs, and ensure efficient utilization of resources. They collaborate with project managers to balance workloads and address resource constraints.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quality Assurance\/Control Manager: <\/b><span style=\"font-weight: 400;\">The QA\/QC manager ensures that project deliverables meet the agency&#8217;s quality standards. They establish quality control processes, conduct reviews, and implement quality improvement initiatives. They work closely with the project management team and creative teams to address quality-related issues.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Financial Manager\/Controller: <\/b><span style=\"font-weight: 400;\">The financial manager or controller oversees <a href=\"https:\/\/resourceguruapp.com\/blog\/how-to-create-the-ultimate-project-budget-template-free-excel-template\">project budgets<\/a> and financial aspects. They monitor project costs, track expenses, and ensure adherence to financial guidelines. They collaborate with the project management team to ensure accurate budgeting, cost control, and financial reporting.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The specific roles within an <\/span><span style=\"font-weight: 400;\">agency team structure<\/span><span style=\"font-weight: 400;\"> can vary based on the size, structure, and services offered by the agency. Plus, as project requirements change, the team structure might evolve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that in mind, let\u2019s take a look at when you should start building a project team.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">When to start building a project team\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Different agencies have different requirements. So there\u2019s no strict rule of when you should start building your project management team.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, we recommend having a loose project team in preparation for the discovery stage.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The chances are you already have the basic components of a project team in line with the services your agency offers. That\u2019s especially true if you apply an <a href=\"https:\/\/resourceguruapp.com\/blog\/agile-workflows-guide\">agile methodology<\/a> (which encourages flexible and hybrid teams).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you need to hire additional specialists or bring in freelancers, it\u2019s a good idea to start prospecting shortly after the discovery stage. But remember, you don\u2019t want to formally onboard a new hire until your prospect becomes a client.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Your-agency-structure-is-key-to-long-term-growth\"><\/span><span style=\"font-weight: 400;\">Your <\/span><span style=\"font-weight: 400;\">agency structure<\/span><span style=\"font-weight: 400;\"> is key to long-term growth<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your agency structure plays a huge part in unlocking <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/agency-growth\"><span style=\"font-weight: 400;\">agency growth<\/span><\/a><span style=\"font-weight: 400;\">. A well-designed\u2014not to mention strategically aligned\u2014 agency team structure provides the foundation upon which your agency can thrive. <\/span><span style=\"font-weight: 400;\">Because if your talent and teams can\u2019t collaborate well within your structure, if silos occur, or if resource allocation becomes stretched\u2014your bottom line will ultimately suffer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And lastly, it&#8217;s important to remember that building an agency team structure is a never-ending process. <\/span><span style=\"font-weight: 400;\">That\u2019s why it\u2019s important to regularly evaluate its effectiveness, ask for input from your teams, and adapt as your agency, clients&#8217; needs, and the market evolves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s not an easy task, but there\u2019s one simple rule to bear in mind: As soon as the current structure doesn\u2019t serve you (or your clients)\u2014<\/span><i><span style=\"font-weight: 400;\">it\u2019s time to change it<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><strong><em>You can find the previous parts of this five-part series about agency project management here:<\/em><\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><em><b>Part 1:<\/b> <a href=\"https:\/\/resourceguruapp.com\/blog\/agency-project-management\"><span style=\"font-weight: 400;\">The basics of agency project management<\/span><\/a><\/em><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><em><b>Part 2:<\/b> <a href=\"https:\/\/resourceguruapp.com\/blog\/agency-project-management-methodologies\"><span style=\"font-weight: 400;\">5 agency project management methodologies<\/span><\/a><\/em><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><em><b>Part 3: <\/b><a href=\"https:\/\/resourceguruapp.com\/blog\/agency-project-management-process\"><span style=\"font-weight: 400;\">Your 9-step agency project management process<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/em><\/li>\n<li aria-level=\"1\"><em><strong>Part 4:<\/strong> You\u2019re reading it \ud83d\ude01<\/em><\/li>\n<li aria-level=\"1\"><em><strong>Part 5:<\/strong> <a href=\"https:\/\/resourceguruapp.com\/blog\/agency-project-management-software\" target=\"_blank\" rel=\"noopener\">Best agency project management software<\/a><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Building an agency team structure that is strong, lean, and effective is the first ingredient in your agency&#8217;s recipe for success. It&#8217;s also a crucial and foundational element to your business, to ensure strong project execution&hellip;<\/p>\n","protected":false},"author":32,"featured_media":4710,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[55],"tags":[],"class_list":["post-4708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agency team structure: How to build a winning agency team<\/title>\n<meta name=\"description\" content=\"Discover how to optimize your agency team structure for flexibility and growth, while still putting your people first.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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