{"id":4651,"date":"2023-06-07T13:08:54","date_gmt":"2023-06-07T13:08:54","guid":{"rendered":"https:\/\/resourceguruapp.com\/blog\/?p=4651"},"modified":"2024-03-05T10:04:57","modified_gmt":"2024-03-05T10:04:57","slug":"agency-project-management-methodologies","status":"publish","type":"post","link":"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-project-management-methodologies","title":{"rendered":"5 PM methodologies for agencies"},"content":{"rendered":"<p><strong>Today w<\/strong><span style=\"font-weight: 400;\"><strong>e\u2019re digging into agency PM methodologies,<\/strong> to help you figure out which approach is the best fit for your projects and your agency culture.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, if you\u2019re new to managing <\/span><span style=\"font-weight: 400;\">agency projects<\/span><span style=\"font-weight: 400;\"> or want to improve your processes, PM methodologies are a great jumping-off point.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here, we\u2019re going to take a look at the most common agency PM methodologies, with example use cases.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">In this article \ud83d\udcd6<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-project-management-methodologies\/#PM-styles-vs-methodologies\" >PM styles vs. methodologies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-project-management-methodologies\/#Project-management-methodologies-for-agencies-From-Agile-to-Waterfall\" >Project management methodologies for agencies: From Agile to Waterfall<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-project-management-methodologies\/#Building-a-culture-of-continuous-improvement\" >Building a culture of continuous improvement<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"PM-styles-vs-methodologies\"><\/span><span style=\"font-weight: 400;\">PM styles vs. methodologies<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><i><span style=\"font-weight: 400;\">Project management styles and methodologies are similar but not the same.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s dive a bit deeper into each.<\/span><\/p>\n<p><b>Project management styles: <\/b><span style=\"font-weight: 400;\">Project management styles refer to the overarching approach, mindset, or philosophy that project managers adopt in their work. Styles can be influenced by company culture, project requirements, and even personal preferences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, some project managers may have a more authoritative style, while others may adopt a more <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/project-collaboration\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">collaborative style<\/span><\/a><span style=\"font-weight: 400;\">. Styles in this case refers to how project managers lead, communicate, make decisions, and interact with <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/project-team-roles-and-responsibilities\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">project team members<\/span><\/a><span style=\"font-weight: 400;\"> and other key stakeholders.<\/span><\/p>\n<p><b>Project management methodologies: <\/b><span style=\"font-weight: 400;\">Project management methodologies, on the other hand, are <\/span><i><span style=\"font-weight: 400;\">structured frameworks<\/span><\/i><span style=\"font-weight: 400;\"> that provide specific guidelines, processes, and techniques for managing projects. They offer standardized practices for <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/how-to-create-a-project-plan-from-beginning-to-end\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">project planning<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/project-execution\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">project execution<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/project-monitoring-and-control\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">project monitoring<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Examples of project management methodologies (some of which we\u2019ll take a closer look at later in this article) include Waterfall, Agile (Scrum, Kanban), Lean, PRINCE2 (PRojects IN Controlled Environments), and PMBOK (Project Management Body of Knowledge). Each methodology has its own set of principles, phases, tools, and deliverables, allowing them to offer a strategic and proven approach to managing projects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Project managers can choose a methodology that suits the project&#8217;s unique needs as well as the agency\u2019s culture.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, let\u2019s take a look at five different project management methodologies that agencies typically use.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Project-management-methodologies-for-agencies-From-Agile-to-Waterfall\"><\/span><span style=\"font-weight: 400;\">Project management methodologies for agencies: From Agile to Waterfall<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In the dynamic world of project management, the selection of the right PM methodology can be the key to delivering successful outcomes, enhancing client satisfaction, and driving business growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a myriad of methodologies available, understanding their nuances and aligning them with agency needs is crucial.<\/span><\/p>\n<h3><b>1. Agile: <\/b><span style=\"font-weight: 400;\">Enable teams to quickly respond to changes and increase client collaboration<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Agile is a flexible approach to project management that focuses on creating small improvements over time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Agile PMs achieve gradual improvements through repetition. Repeating processes and instructions, and improving slightly with each iteration, for example.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because agile emphasizes <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/whats-my-role\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">collaboration<\/span><\/a><span style=\"font-weight: 400;\">, adaptability, and continuous improvement, it caters to the dynamism needed in an agency setting.\u00a0<\/span><\/p>\n<p><b>What type of agency should use the Agile methodology?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Agile methodology is often beneficial for agencies working on projects with dynamic and evolving requirements that require frequent client collaboration and feedback.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This approach typically works well for digital agencies, <\/span><span style=\"font-weight: 400;\">software development agencies<\/span><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/resourceguruapp.com\/industries\/agencies\/marketing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">marketing agencies<\/span><\/a><span style=\"font-weight: 400;\">, and any agency that operates in a fast-paced, ever-changing environment, such as <a href=\"https:\/\/resourceguruapp.com\/industries\/agencies\/advertising\" target=\"_blank\" rel=\"noopener\">advertising<\/a> or <\/span><a href=\"https:\/\/resourceguruapp.com\/industries\/agencies\/creative\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">creative agencies<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div id=\"attachment_4653\" style=\"width: 953px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4653\" class=\"size-medium wp-image-4653\" src=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/06\/project-management-agile-943x671.png\" alt=\"The Agile project management model split into three phases of Plan, Deliver, and Collaborate.\" width=\"943\" height=\"671\" srcset=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/06\/project-management-agile-943x671.png.webp 943w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/06\/project-management-agile-1000x711.png.webp 1000w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/06\/project-management-agile-362x258.png.webp 362w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/06\/project-management-agile-1536x1092.png 1536w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/06\/project-management-agile.png 1919w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/06\/project-management-agile-943x671@2x.png.webp 1886w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/06\/project-management-agile-362x258@2x.png.webp 724w\" sizes=\"auto, (max-width: 943px) 100vw, 943px\" \/><p id=\"caption-attachment-4653\" class=\"wp-caption-text\"><em>An example of the Agile project management methodology.<\/em><\/p><\/div>\n<h4><strong>Agile use case:<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">An agency might adopt <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/agile-workflows-guide\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">agile project management<\/span><\/a><span style=\"font-weight: 400;\"> for projects with high levels of uncertainty or volatility. This could be a project where the requirements or priorities (and, within reason, the <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/what-is-project-scope\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">project scope<\/span><\/a><span style=\"font-weight: 400;\">) need flexibility.<\/span><\/p>\n<p><b>Here\u2019s how creative and marketing agencies may benefit from Agile:<\/b><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Collaboration is built into the approach<br \/>\n<\/b>You require cross-functionality between multiple specialists across projects. You may have even put together a makeshift\/hybrid team for a specific client. Agile facilitates this need for collaboration between people and departments.<\/li>\n<li aria-level=\"1\"><b>Project needs to evolve over time and sometimes at speed across multiple client campaigns<br \/>\n<\/b>Agile&#8217;s iterative approach leaves space for flexibility. The trick is that you don\u2019t move six steps forward too soon in a project. That means you don\u2019t need to move seven steps back to be responsive to changes.<\/li>\n<li aria-level=\"1\"><b>You need to create value early to get client buy-in<br \/>\n<\/b>Agile&#8217;s iterative and collaborative approach helps you deliver value to the client early and often. Because they act as proof of concept, early wins build client trust. That client trust generates a level of buy-in that takes your project from good to great.<\/li>\n<\/ul>\n<h3><b>2. Scrum: <\/b><span style=\"font-weight: 400;\">Better cross-team collaboration and improved project visibility<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Scrum is an agile methodology that focuses on collaboration between departments and individuals. The result is often cross-functional or hybrid teams.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The benefit of Scrum is its ability to promote iterative progress, enhanced team collaboration, and improved project visibility, resulting in increased productivity, adaptability, and timely delivery of high-quality outcomes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using Scrum, you\u2019ll work in short sprints that produce incremental results. Sprints leave room for you to adapt to changing project needs.\u00a0<\/span><\/p>\n<p><b>What type of agency should use the Scrum methodology?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The Scrum methodology typically works well for agencies that work on complex projects requiring frequent collaboration and adaptability, such as software development agencies, creative agencies, and marketing agencies.<\/span><\/p>\n<div id=\"attachment_4654\" style=\"width: 857px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4654\" class=\"wp-image-4654 size-medium\" src=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/06\/project-management-scrum-847x671.png\" alt=\"An example of what the Scrum approach looks like in practice, planning, executing, and reviewing work in sprints.\" width=\"847\" height=\"671\" srcset=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/06\/project-management-scrum-847x671.png.webp 847w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/06\/project-management-scrum-897x711.png.webp 897w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/06\/project-management-scrum-1536x1217.png 1536w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/06\/project-management-scrum.png 1919w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/06\/project-management-scrum-847x671@2x.png.webp 1694w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/06\/project-management-scrum-897x711@2x.png.webp 1794w\" sizes=\"auto, (max-width: 847px) 100vw, 847px\" \/><p id=\"caption-attachment-4654\" class=\"wp-caption-text\"><em>An example of the Scrum project management methodology.<\/em><\/p><\/div>\n<h4><strong>Scrum use case:<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Scrum is also ideal for agencies that deliver complex projects requiring multiple specialists. For example, there might be many unknowns or potential changes and a need for highly collaborative teams.\u00a0<\/span><\/p>\n<p><b>Here\u2019s how agencies may benefit from Scrum:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>An incremental approach leaves room to react to change<br \/>\n<\/b>You\u2019ve gathered new data from executing the first sprint of an SEO or digital strategy campaign. You now need the flexibility to use the data within your next sprint.<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Frequent feedback, adaptation, and collaboration keep teams aligned<br \/>\n<\/b>As you gain new insights, your project approach may need to adapt. You need to realign your team and stakeholders to ensure project success.<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Daily stand-up meetings<br \/>\n<\/b>Daily quick-fire meetings can help you redirect team efforts (and welcome feedback) sooner rather than later. That increases your chances of delivering a high-quality product that meets evolving client needs.<\/li>\n<\/ul>\n<h3><b>3. Kanban:<\/b><span style=\"font-weight: 400;\"> Provide visual clarity and optimize workflows<\/span><\/h3>\n<p><a href=\"https:\/\/resourceguruapp.com\/blog\/popular-project-methodologies\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Kanban project management<\/span><\/a><span style=\"font-weight: 400;\"> sits under the agile banner. The difference? It\u2019s highly visual. Kanban places emphasis on visual management to catch bottlenecks early and keep work progressing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The benefit of the Kanban methodology is its ability to provide visual clarity, optimize workflows, and <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/productivity-is-personal\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">enhance productivity<\/span><\/a><span style=\"font-weight: 400;\"> by visualizing tasks, limiting work in progress, and facilitating a smooth and efficient project flow.<\/span><\/p>\n<p><b>Here\u2019s how it works:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You divide the Kanban board into three columns: \u201cTo-do,\u201d \u201cDoing,\u201d and \u201cDone\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Work to limit the number of tasks in the middle \u201cDoing\u201d column and place focus on progressing tasks into the \u201cDone\u201d column<\/span><\/li>\n<\/ol>\n<div id=\"attachment_4046\" style=\"width: 953px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4046\" class=\"wp-image-4046 size-medium\" src=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/02\/kanban-methodology-943x477.png\" alt=\"The Kanban methodology visualizing its three stages: To-do, Doing, and Done.\" width=\"943\" height=\"477\" srcset=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/02\/kanban-methodology-943x477.png.webp 943w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/02\/kanban-methodology-1042x527.png.webp 1042w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/02\/kanban-methodology-1536x777.png 1536w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/02\/kanban-methodology.png 1912w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/02\/kanban-methodology-943x477@2x.png.webp 1886w\" sizes=\"auto, (max-width: 943px) 100vw, 943px\" \/><p id=\"caption-attachment-4046\" class=\"wp-caption-text\"><em>An example of a Kanban board divided into \u201cTo-do,\u201d \u201cDoing,\u201d and \u201cDone\u201d cards.\u00a0<\/em><\/p><\/div>\n<p><b>What type of agency should use the Kanban methodology?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The Kanban methodology is well-suited for any type of smaller agency that has a steady stream of incoming work, values visual management, and prioritizes workflow optimization. Kanban will help them improve project visibility, manage work in progress, and maintain a smooth project workflow.<\/span><\/p>\n<h4><strong>Kanban use case:<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Kanban keeps things simple. Its main aim is to improve efficiency by keeping work in progress at a minimum. Kanban is a great approach for smaller agency teams. Particularly those working on multiple projects simultaneously, with varying degrees of urgency and priority.<\/span><\/p>\n<p><b>Here\u2019s how agencies may benefit from Kanban:<\/b><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Make small teams feel mighty<br \/>\n<\/b>Your agency project team is small, talented, and potentially wearing many hats\u2014hopefully not too many. Because you have fewer resources at your disposal, any delay can quickly lead to project failure. Kanban gives your small but mighty team clear priorities and catches those dastardly bottlenecks early.<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Team time is limited and spread between projects<br \/>\n<\/b>You may not have the budget to recruit right now, so you must use your resources wisely. Kanban helps you manage the project team (and helps them manage themselves) in line with task priority. Everyone knows what their highest-priority tasks are at any given time and can aim to complete those tasks first.<\/li>\n<\/ul>\n<h3><b>4. Lean:<\/b><span style=\"font-weight: 400;\"> Streamline processes and optimize resource utilization\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In project management, the Lean methodology aims to streamline processes, reduce inefficiencies, and <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/project-managers-resource-utilization\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">optimize resource utilization<\/span><\/a><span style=\"font-weight: 400;\">. It emphasizes the identification and elimination of waste, such as overproduction, waiting time, and defects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, Lean methodologies promote a culture of continuous improvement, teamwork, and data-driven decision-making. What\u2019s not to like?<\/span><\/p>\n<p><strong>Here\u2019s how it works:<\/strong><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Identify value: <\/b><span style=\"font-weight: 400;\">Start by understanding what the client or end-user perceives as value in the context of the project. Define what specific outcomes or deliverables are most important to them.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Map the value stream: <\/b><span style=\"font-weight: 400;\">Map out the entire project lifecycle, from initiation to delivery, identifying the steps and activities involved in creating and delivering the value. This includes understanding the flow of information, resources, and work processes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Create flow: <\/b><span style=\"font-weight: 400;\">Establish a smooth and continuous flow of work by minimizing bottlenecks and delays. Ensure that work moves seamlessly from one step to another, eliminating waiting time and optimizing resource utilization.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Establish pull-based systems: <\/b><span style=\"font-weight: 400;\">Adopt a pull-based system where work is initiated based on demand. This means starting new tasks only when previous tasks are completed or when there is a specific need identified by the client or end-user.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Seek perfection: <\/b><span style=\"font-weight: 400;\">Establish metrics and key performance indicators (KPIs) to measure progress and identify areas for improvement. Use data-driven insights to monitor project performance, track value delivery, and make informed decisions to deliver the best possible outcome for your clients.<\/span><\/li>\n<\/ol>\n<div id=\"attachment_4655\" style=\"width: 953px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4655\" class=\"size-medium wp-image-4655\" src=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/06\/project-management-lean-943x566.png\" alt=\"The five principles of Lean, Identify value, map the value stream, create flow, establish pull, and seek perfection.\" width=\"943\" height=\"566\" srcset=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/06\/project-management-lean-943x566.png.webp 943w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/06\/project-management-lean-1042x626.png.webp 1042w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/06\/project-management-lean-1536x922.png 1536w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/06\/project-management-lean.png 1912w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/06\/project-management-lean-943x566@2x.png.webp 1886w\" sizes=\"auto, (max-width: 943px) 100vw, 943px\" \/><p id=\"caption-attachment-4655\" class=\"wp-caption-text\"><em>An example of the Lean project management methodology workflow.<\/em><\/p><\/div>\n<p><b>What type of agency should use the Lean methodology?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Lean methodologies can be applied to different agency types, including software development agencies, marketing agencies, consulting firms, and any agency that aims to streamline operations, eliminate waste, and create value for their clients.<\/span><\/p>\n<h4><strong>Lean methodology use case:<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">By adopting Lean principles, agencies can enhance productivity, increase project output, and improve the overall quality of deliverables. Lean methodologies encourage a focus on value creation, customer-centricity, and <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/resource-capacity-planning-guide\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">efficient use of resources<\/span><\/a><span style=\"font-weight: 400;\">, resulting in improved project outcomes and increased client satisfaction.<\/span><\/p>\n<p><b>Here\u2019s how agencies may benefit from using the Lean methodology:\u00a0<\/b><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>If clients are looking for a collaborative project approach<br \/>\n<\/b>Clients who value a collaborative approach, rapid iterations, and data-driven decision-making would benefit from a lean methodology as it emphasizes customer-centricity and a focus on delivering measurable results.<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>If clients are waste-aware and extremely value-driven<br \/>\n<\/b>A lean project management methodology can be suitable for marketing agencies working with clients who prioritize efficiency, value-driven outcomes, and continuous improvement. It is especially beneficial for clients who seek to optimize marketing processes, eliminate waste, and enhance overall campaign performance.<\/li>\n<\/ul>\n<h3><b>5. Waterfall: <\/b><span style=\"font-weight: 400;\">Establish well-defined deliverables and monitor linear progression<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Waterfall is a linear and sequential approach to project management. It has a clear beginning, middle, and end, where each phase is completed before moving on to the next.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The benefit of the waterfall methodology is its structured and sequential approach, providing clear project milestones, well-defined deliverables, and rigorous documentation, making it suitable for projects with stable requirements and a linear progression.<\/span><\/p>\n<p><b>A waterfall system will make sure:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Each phase of the project is completed before moving on to the next<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The final deliverable meets the client&#8217;s precise specifications<\/span><\/li>\n<\/ul>\n<p><b>What type of agency should use the Waterfall methodology?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The waterfall methodology is often favored by agencies working on projects with well-defined requirements, strict regulatory compliance, and a linear progression. So in this particular case, it depends on the client, rather than the type of agency. For example, working with clients in healthcare or government bodies, where stability and thorough documentation are essential throughout <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/project-life-cycle\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">the project life cycle<\/span><\/a><span style=\"font-weight: 400;\">, may benefit from a Waterfall approach.<\/span><\/p>\n<div id=\"attachment_4093\" style=\"width: 953px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4093\" class=\"wp-image-4093 size-medium\" src=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/02\/the-waterfall-model-943x521.png\" alt=\"The waterfall model and its workflow consisting of requirements, design, development, delivery, and maintenance.\" width=\"943\" height=\"521\" srcset=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/02\/the-waterfall-model-943x521.png.webp 943w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/02\/the-waterfall-model-1042x575.png.webp 1042w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/02\/the-waterfall-model-1536x848.png 1536w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/02\/the-waterfall-model.png 1912w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/02\/the-waterfall-model-943x521@2x.png.webp 1886w\" sizes=\"auto, (max-width: 943px) 100vw, 943px\" \/><p id=\"caption-attachment-4093\" class=\"wp-caption-text\"><em>The linear and predictive Waterfall methodology.<\/em><\/p><\/div>\n<h4><strong>Waterfall use case:<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">We\u2019ll level with you. Given what we know (and have experienced) about agency life, client projects are\u2014<\/span><i><span style=\"font-weight: 400;\">changeable<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><b>That said, the waterfall methodology may benefit your agency if you have a client with:\u00a0<\/b><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>A very clear and specific vision for their project from the outset<br \/>\n<\/b>You could be working with a specialist who doesn\u2019t have time to apply their specialism to their own business. Say, an expert copywriter who doesn\u2019t have time to write their website homepage. Chances are, they know exactly what they want and how they want it done\u2014they just need someone else to do it.<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>No need for significant changes or iterations throughout the project life cycle<br \/>\n<\/b>Maybe the client project is a quick tweak. For example, they could have an existing leaflet that only needs a slight revamp. Chances are, significant changes will be limited to the number of revisions you include in your service offer. In that case, a straightforward, linear, and sequential PM approach like Waterfall is your best bet.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Building-a-culture-of-continuous-improvement\"><\/span><span style=\"font-weight: 400;\">Building a culture of continuous improvement<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Regardless of which methodology is the best fit for your agency and clients, the goal should always be to foster a culture of continuous improvement. By encouraging teams to regularly reflect on their workflows and identify areas for improvement, you\u2019ll not only empower your team, but you\u2019ll unlock increased productivity, adaptability, and innovation.<\/span><\/p>\n<p>In the end, all these will contribute to your agency\u2019s bottom line, and ultimately, its growth.<\/p>\n<h3><strong><em>Check out the other parts of our agency PM series here:<\/em><\/strong><\/h3>\n<ul>\n<li aria-level=\"1\"><em><b>Part 1:<\/b> <a href=\"https:\/\/resourceguruapp.com\/blog\/agency-project-management\" target=\"_blank\" rel=\"noopener\">Agency PM 101<\/a><\/em><\/li>\n<li aria-level=\"1\"><em><b>Part 2: <\/b>You\u2019ve just read it. \ud83d\ude01<\/em><\/li>\n<li aria-level=\"1\"><em><b>Part 3:\u00a0<\/b><a href=\"https:\/\/resourceguruapp.com\/blog\/agency-project-management-process\" target=\"_blank\" rel=\"noopener\">Your 9-step agency project management process<\/a><\/em><\/li>\n<li aria-level=\"1\"><em><b>Part 4:<\/b>\u00a0<a href=\"https:\/\/resourceguruapp.com\/blog\/agency-team-structure\" target=\"_blank\" rel=\"noopener\">Agency team structure: Building a winning team<\/a><\/em><\/li>\n<li aria-level=\"1\"><em><strong>Part 5:<\/strong> <a href=\"https:\/\/resourceguruapp.com\/blog\/agency-project-management-software\" target=\"_blank\" rel=\"noopener\">Best agency project management software\u201410 tools you need to shortlist today<\/a><\/em><\/li>\n<\/ul>\n<p><strong>Subscribe to our newsletter to make sure you don\u2019t miss a thing! \ud83d\udc47<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today we\u2019re digging into agency PM methodologies, to help you figure out which approach is the best fit for your projects and your agency culture. Now, if you\u2019re new to managing agency projects or want to&hellip;<\/p>\n","protected":false},"author":32,"featured_media":4657,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[55,38],"tags":[],"class_list":["post-4651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencies","category-project-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 PM methodologies for agencies<\/title>\n<meta name=\"description\" content=\"Identify the best PM methodologies that suit your agency&#039;s culture, project needs, and personal style.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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