{"id":4622,"date":"2023-06-22T09:37:41","date_gmt":"2023-06-22T09:37:41","guid":{"rendered":"https:\/\/resourceguruapp.com\/blog\/?p=4622"},"modified":"2025-05-16T16:24:39","modified_gmt":"2025-05-16T16:24:39","slug":"agency-interview-mrm","status":"publish","type":"post","link":"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-interview-mrm","title":{"rendered":"Former agency PM, Shantal Gonzalez, on discovering new perspectives and shifting priorities"},"content":{"rendered":"<p><b>Former Director of Project Management at <\/b><a href=\"https:\/\/www.mrm.com\/en\/\"><b>MRM<\/b><\/a><b>, an award-winning agency part of IPG, <\/b><a href=\"https:\/\/www.linkedin.com\/in\/shantalgonzalez\/\"><b>Shantal Gonzalez<\/b><\/a><b>, shares how she\u2019s gone from no boundaries to pushing back as work-life balance grows increasingly important.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Shantal Gonzalez always knew what she wanted to do for a living, pretty much since she was five years old.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI was just one of those unicorns that I kind of knew what I wanted to do when I was five. Or well, I had an <\/span><i><span style=\"font-weight: 400;\">idea<\/span><\/i><span style=\"font-weight: 400;\"> of what I wanted to do with my life and I knew that I wanted to be in an area where I could be creative and build things. But, obviously, I didn\u2019t exactly know what that was gonna shape into because again, I was just five,\u201d she laughs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As she got older she was drawn to the arts and her family encouraged her to be an artist.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But that didn\u2019t appeal to Gonzalez. She chuckles and says, \u201cWell, I didn\u2019t want to just \u2018survive\u2019 and live like a stereotypical starving artist. I wanted to build something different for myself while staying in a creative field.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">She continues, \u201cI asked myself what is my future going to look like? What profession could I be in? And then I heard about advertising.\u201d<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">In this article \ud83d\udcd6<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-interview-mrm\/#Trial-and-error\" >Trial and error<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-interview-mrm\/#Finding-her-footing-in-the-Big-Apple\" >Finding her footing in the Big Apple\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-interview-mrm\/#Paying-her-dues\" >Paying her dues\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-interview-mrm\/#Setting-boundaries\" >Setting boundaries<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-interview-mrm\/#Perspective-and-prioritization\" >Perspective and prioritization<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Trial-and-error\"><\/span><span style=\"font-weight: 400;\">Trial and error<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When Gonzalez first tried her hands at advertising, she explored every role the industry had to offer through different internships.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI tried everything from media buying to copywriting, but nothing felt right at the time.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then Gonzalez was introduced to a woman who ran an advertising agency in Miami for the Hispanic community. She suggested she\u2019d go into account services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI hesitated because my idea of account services at the time was \u2018door-to-door\u2019 selling, which I knew wasn&#8217;t for me.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So instead, Gonzalez kept working on events and promotions during college, and after graduating, she had the opportunity to work in radio in Florida with the promotion and traffic team, a space she really enjoyed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From there, Gonzalez moved to California to continue working in promotions as well as market research.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But soon, New York came calling.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if you\u2019ve ever been to New York, you know darn well to pick up the phone.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Finding-her-footing-in-the-Big-Apple\"><\/span><span style=\"font-weight: 400;\">Finding her footing in the Big Apple\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Gonzalez moved to New York to be an account executive (discovering it\u2019s pretty far away from door-to-door selling). Soon, she became close friends with the president of the agency. One day she told Gonzalez, \u201cListen, you\u2019re really good at getting things done, have you ever considered <a href=\"https:\/\/resourceguruapp.com\/blog\/agency-project-management\" target=\"_blank\" rel=\"noopener\">project management<\/a>?&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gonzalez figured that as she\u2019d spent the past four years gaining experience in accounts, why would she make the move? But then another recession hit and Gonzalez found herself thinking, \u201cWell maybe I should listen to other people?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fast forward 10 years, and she\u2019s a seasoned <a href=\"https:\/\/resourceguruapp.com\/blog\/qualities-of-a-project-manager\" target=\"_blank\" rel=\"noopener\">project manager<\/a> who\u2019s worked for some of the biggest agencies in the world on brands like Macy\u2019s, IBM, and Smirnoff just to mention a few.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cGoing into project management felt like a full circle moment,\u201d Gonzalez recalls. \u201cWhen I started out as a freelance project manager and discovered that I was really good at it, it reminded me of when I was growing up, always working in the background, making things and building things, and getting things done.\u201d<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Paying-her-dues\"><\/span><span style=\"font-weight: 400;\">Paying her dues\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When Gonzalez embarked on her professional career, work knew no bounds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">She laughs and says, \u201cMaybe it\u2019s because I\u2019m an oldie, but I think you kind of have to put the work in when you first start out, and not really complain about it. When I started I had so many late nights. I worked until 11 pm some days.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And personally, I can relate to her and that lifestyle. I remember moving to New York at 25 and working in my first startup. It was exhilarating, exciting, and of course, <\/span><i><span style=\"font-weight: 400;\">it was New York City.<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While we take a moment to reminisce about our experiences, we also both agree that would never happen today. Are we older and wiser? Has there been a paradigm shift in the work culture? Are younger generations better at setting boundaries? Has the world finally realized work isn\u2019t <\/span><i><span style=\"font-weight: 400;\">all<\/span><\/i><span style=\"font-weight: 400;\"> there is to life?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whatever the answer may be, for Gonzalez, <a href=\"https:\/\/resourceguruapp.com\/blog\/ad-agency-work-life-balance\" target=\"_blank\" rel=\"noopener\">work-life balance<\/a> only stepped onto the scene a handful of years ago.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Setting-boundaries\"><\/span><span style=\"font-weight: 400;\">Setting boundaries<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When it comes to work-life balance, Gonzalez admits it took her a while to set boundaries\u2014and stick to them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIt took me a few years after college to land \u2018my dream job,\u2019 and when I was finally there, I felt the pressure to always be \u2018on\u2019 and available,\u201d she explains.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Subconsciously, this resulted in constantly feeling like a\u00a0 &#8220;yes&#8221; person. And Gonzalez felt this way for many years.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But then, the economy took a turn for the worse.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAfter you experience a recession and layoffs and you start honing in on your strengths, your self-worth increases. And with that, you get a whole new perspective.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gonzalez admits that this didn&#8217;t necessarily mean that she was an expert on <a href=\"https:\/\/resourceguruapp.com\/blog\/agency-interview-havas-cx-canada\" target=\"_blank\" rel=\"noopener\">setting boundaries<\/a> overnight, but it allowed her to test the limits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cFor example, I was taking <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/best-leave-management-software\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">actual<\/span><\/i><\/a><span style=\"font-weight: 400;\"> time off, disconnecting, and most definitely leaving the office before 11 pm. I\u2019d also let my team know if I needed a minute to \u2018walk it off,\u2019 and I became more comfortable with reaching out for support.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gonzalez adds, \u201cOf course, there are always times when demand is high, deadlines are short, and those long nights will still occur. But then I make it a point to check in on myself afterward.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">She emphasizes that \u201cAs you become a manager, you want to make sure your team feels supported, and for me, that meant covering for them so they can take the time to reset or allowing for that \u2018open door\u2019 policy to be available for them.\u201d\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Perspective-and-prioritization\"><\/span><span style=\"font-weight: 400;\">Perspective and prioritization<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In the early days of her career, Gonzalez thought that the more hours you worked the better of an employee you were.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, she knows better.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAs you get older and you become a manager and then you become a director, you soon start questioning things. Why are you working this late? Why don\u2019t I have a personal life? How much does this really matter?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gonzalez continues, &#8220;I realized that everyone is replaceable, and that shifted my focus and priorities. Today, I try to create daily goals by identifying the project priorities for that day, mentoring my team to think creatively, and empowering them to have a voice and be future leaders\u2014I\u2019m aiming to become the mentor I never had.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When we wrap up Gonzalez says, \u201cYou have to allow yourself to shut down for the day. Tomorrow will be another day. The email you sent at 2 am can wait until 9 am.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And she\u2019s right. Because has anything good ever come from a 2 am email? I don\u2019t think so.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what\u2019s next for Shantal? She\u2019s currently getting re-energized and planning for a future outside of those 2 am emails.<\/span><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/shantalgonzalez\/\"><span style=\"font-weight: 400;\">Connect with her on LinkedIn<\/span><\/a><span style=\"font-weight: 400;\"> to find out more.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>About Shantal Gonzalez<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A highly motivated, seasoned project manager with complementary experience in marketing, advertising, operations, and leadership. Skilled in managing and directing the work of high-performing project team members, crafting high-impact, driving productivity, and cultivating a culture of best practices and compliance. Possesses an empowering leadership style, leveraging strong critical thinking strengths and keeping risk management front of mind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Executes an ethos of integrity and inclusiveness while being an advertising disruptor. Shantal has demonstrated the ability to support company goals and objectives by applying creative and innovative strategies and sound judgment when driving large-scale, cross-functional, and complex initiatives and utilizing clear communication and interpersonal skills to build strong stakeholder relationships and coalesce team members toward a unified goal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">She has a proven track record in developing business-to-business (B2B) proposals and ensuring alignment within the operational budget. Champions continuous process improvement, process development, and project governance, directing project closure requirements and capturing lessons learned at the post-mortem stage of the lifecycle.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At FCB New York, Shantal supported the FDA team on award-winning campaigns for The Real Cost, which has created awareness of the harmful effects of tobacco use on teen health across our nation. While at VSA Partners, she helped establish strategies with senior executives, associate partners, and key stakeholders to plan for expected growth, implementing project management methodologies in alignment with the company goals and objectives and optimizing processes as part of the project scoping and resource allocation. Most recently, at MRM, Shantal supported the Verizon Business Group, ASOS, and Smirnoff team. Outside of Advertising, Shantal has enjoyed traveling, submerging herself in different cultures and languages, and spending time with her family in Puerto Rico and other parts of the United States.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Former Director of Project Management at MRM, an award-winning agency part of IPG, Shantal Gonzalez, shares how she\u2019s gone from no boundaries to pushing back as work-life balance grows increasingly important. Shantal Gonzalez always knew what&hellip;<\/p>\n","protected":false},"author":30,"featured_media":4727,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[55],"tags":[],"class_list":["post-4622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agency PM Shantal Gonzalez on discovering new perspectives<\/title>\n<meta name=\"description\" content=\"Shantal Gonzalez shares her journey into advertising and project management and what happened when her focus and priorities shifted.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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