{"id":4616,"date":"2023-06-15T09:20:52","date_gmt":"2023-06-15T09:20:52","guid":{"rendered":"https:\/\/resourceguruapp.com\/blog\/?p=4616"},"modified":"2025-05-16T16:24:05","modified_gmt":"2025-05-16T16:24:05","slug":"agency-interview-digitas","status":"publish","type":"post","link":"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-interview-digitas","title":{"rendered":"Jackie Olson: From agency life to mountain living"},"content":{"rendered":"<p><b>Jackie Olson has had an unconventional journey in the ad world. Shortly after joining <a href=\"https:\/\/www.digitas.com\/en-us\" target=\"_blank\" rel=\"noopener\">Digitas<\/a> in Boston, covid hit. Fast forward two years and she\u2019s left the ad world for a job as a snowsports instructor in Seattle. Today? She\u2019s just moved to London with her fianc\u00e9.<\/b><\/p>\n<p><b>Read her story and discover what work-life balance means to her today.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWork-life balance is something my finac\u00e9 and I have talked about a lot lately,\u201d she says. And why wouldn\u2019t they? With a move to London and plans for a family in the future, the topic is more relevant than ever.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When asked about what work-life balance means to her, she says \u201cIt means the ability to be successful both at work and at home.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a definition probably a lot of people can relate to.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During a time when there\u2019s a significant talent shortage in the ad industry as employees are demanding more <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/ad-agency-work-life-balance\"><span style=\"font-weight: 400;\">work-life balance<\/span><\/a><span style=\"font-weight: 400;\"> or leaving the industry completely\u2014the industry is facing a whole new set of challenges, if not, a crisis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But let\u2019s travel back in time to see exactly what kind of journey Olson has been on.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">In this article \ud83d\udcd6<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-interview-digitas\/#The-path-to-advertising\" >The path to advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-interview-digitas\/#Managing-projects-in-the-new-normal\" >Managing projects in the new normal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-interview-digitas\/#From-meetings-to-the-mountains\" >From meetings to the mountains<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-interview-digitas\/#Exploring-whats-next\" >Exploring what\u2019s next<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The-path-to-advertising\"><\/span><span style=\"font-weight: 400;\">The path to advertising<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">At university, she studied journalism at the University of Missouri-Columbia which eventually led her down the path to communications and advertising.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why advertising? Olson thrives in collaborative environments, has an acute ability to understand client needs, and enjoys building relationships. All of the aforementioned are <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/qualities-of-a-project-manager\"><span style=\"font-weight: 400;\">key qualities in a project manager<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After college, she made the move to the East Coast where she joined a smaller agency to gain experience, before moving to Digitas, consistently ranking as one of the <\/span><a href=\"https:\/\/adage.com\/article\/special-report-agency-list\/list-2022-best-agencies-digitas\/2403756\"><span style=\"font-weight: 400;\">top ad agencies<\/span><\/a><span style=\"font-weight: 400;\"> in the US.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Olson was excited when she first walked into the Digitas office at 40 Water Street in Boston\u2019s Financial District. Still relatively new to the city, she was looking forward to meeting new colleagues, joining clubs, and getting more exposure to Boston\u2019s world of advertising.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But just a few weeks after her first day, covid hit.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Managing-projects-in-the-new-normal\"><\/span><span style=\"font-weight: 400;\">Managing projects in the new normal<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Managing multiple projects, <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/project-team-roles-and-responsibilities\"><span style=\"font-weight: 400;\">teams<\/span><\/a><span style=\"font-weight: 400;\">, and client relationships, is difficult as is. Throw a pandemic into the mix and an industry that\u2019s not used to working remotely?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, things get even harder.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But at Digitas, the message from leadership was clear: <\/span><i><span style=\"font-weight: 400;\">employee well-being was importan<\/span><\/i><span style=\"font-weight: 400;\">t.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While well-being was prioritized, they struggled with trust and visibility.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Soon, the classic insecurities of newly remote businesses started to crop up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Where is this person? What are they doing right now? Are they really working?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An agency with a former thriving and dynamic office culture with teams that are used to getting together to brainstorm, <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/project-collaboration\"><span style=\"font-weight: 400;\">collaborate<\/span><\/a><span style=\"font-weight: 400;\">, and strategize daily, <\/span><a href=\"https:\/\/resourceguruapp.com\/blog\/remote-project-management-tips\"><span style=\"font-weight: 400;\">managing projects in a remote setup<\/span><\/a><span style=\"font-weight: 400;\"> proved challenging.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perhaps it was a sign of the times, perhaps it was luck of the draw, but two years later, Olson had worked on multiple accounts and projects, few of which ever came to fruition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When Olson assessed her career and thought about chasing a promotion or getting a raise, it dawned on her that she actually no longer wanted to do the job she was in.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u201cWhen I looked at the people above me and what they were doing, I didn\u2019t see that as a path for me or a lifestyle that I would enjoy.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So Olson made up her mind: <\/span><i><span style=\"font-weight: 400;\">it was time for a change<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"From-meetings-to-the-mountains\"><\/span><span style=\"font-weight: 400;\">From meetings to the mountains<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When asked if there was anything specific, a moment, a task, or an interaction that brought Olson to her decision, she said \u201cNo, it was more a slow realization over time. Why am I doing this?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During a conversation with her mom, she asked Olson what she would do if she could do anything. She answered, \u201cI\u2019d teach kids winter sports.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So Olson packed up her life in Boston and headed west to Seattle.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4620 aligncenter\" src=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/05\/image4-608x671.jpeg\" alt=\"Jackie Olson in full ski gear on the mountain.\" width=\"608\" height=\"671\" srcset=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/05\/image4-608x671.jpeg.webp 608w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/05\/image4-645x711.jpeg.webp 645w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/05\/image4.jpeg 912w\" sizes=\"auto, (max-width: 608px) 100vw, 608px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Turns out that decision would be life-changing in many ways. Because in Seattle, she found more than an entirely different lifestyle\u2014it\u2019s where she met her fianc\u00e9, <\/span><span style=\"font-weight: 400;\">the reason she\u2019s now moved 8000 miles to not just another new city, but a new country, London, United Kingdom.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Exploring-whats-next\"><\/span><span style=\"font-weight: 400;\">Exploring what\u2019s next<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Today, Olson is navigating her newfound hometown while figuring out what\u2019s next for her. Currently, she\u2019s living in limbo as she\u2019s waiting for her visa to come through.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI\u2019m just looking at where I can fit myself back in and what that looks like.\u201d After a brief pause, she adds \u201cI don\u2019t know,\u201d followed by a laugh.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Earlier, she explained that her path so far had been pretty clear-cut. Just like most of us, she went to school, followed by college, and went straight into her first role as a young professional, with no break in between.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So as of right now, \u201cI don\u2019t know\u201d sounds like a pretty exciting place to be for Olson.<\/span><\/p>\n<p><b>Looking for someone with a knack for building relationships, a keen collaborator, and know how to navigate client relations?<\/b><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/olsonjacquelyn\/\"><b>Connect with Jackie Olson<\/b><\/a><b>.\u00a0<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jackie Olson has had an unconventional journey in the ad world. Shortly after joining Digitas in Boston, covid hit. Fast forward two years and she\u2019s left the ad world for a job as a snowsports instructor&hellip;<\/p>\n","protected":false},"author":30,"featured_media":4729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[55],"tags":[],"class_list":["post-4616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jackie Olson: From agency life to mountain living<\/title>\n<meta name=\"description\" content=\"From Project Manager at a top-rated agency to snowsports instructor. 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