{"id":4560,"date":"2023-06-27T10:00:28","date_gmt":"2023-06-27T10:00:28","guid":{"rendered":"https:\/\/resourceguruapp.com\/blog\/?p=4560"},"modified":"2025-01-14T10:08:46","modified_gmt":"2025-01-14T10:08:46","slug":"agency-interview-copyhouse","status":"publish","type":"post","link":"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-interview-copyhouse","title":{"rendered":"How CEO Kathryn E. Strachan sets a work-life balance example at CopyHouse"},"content":{"rendered":"

Kathryn E. Strachan<\/b><\/a> launched B2B content marketing agency <\/b>CopyHouse<\/b><\/a> as a one-woman band in 2019. After landing Scottish Widows as a freelancer, she quickly needed to set up an LTD. Four years later, she has a team of 25 employees.<\/b><\/p>\n

We caught up with Kathryn to find out what building an agency during a pandemic was like, and how she creates a competitive advantage for employee retention.<\/b><\/p>\n

When Kathryn started hiring in January 2020, just like the rest of us, she had no idea we were a couple of months away from facing a global pandemic. At the time, CopyHouse was a generalist agency, they had clients across lots of different industries, including travel and recruitment.<\/span><\/p>\n

\u201cWe lost a lot of those clients almost overnight,\u201d Kathryn recalls. \u201cSo what I had to do was look at what we did have.\u201d<\/span><\/p>\n

She noticed that both tech and fintech were strong customers, and because they didn\u2019t want to furlough anyone, they decided to invest in their own marketing and go after those spaces.<\/span><\/p>\n

And that investment paid off.<\/span><\/p>\n

\u201cInvesting in our own marketing created the foundation for all our future growth that allowed us to really expand and boom.\u201d<\/span><\/p>\n

As CopyHouse went from 4 to 25 employees, Strachan wanted to invest in her team from the start, keeping everything in-house.<\/span><\/p>\n

\u201cFrom the beginning, I wanted to build an in-house team because I felt that I could invest in every single person. I could spend time cultivating and developing them in a way that you can\u2019t with a freelance model.\u201d<\/span><\/p>\n

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In this article \ud83d\udcd6<\/p>\n<\/span><\/div>\n