{"id":4474,"date":"2023-05-09T16:10:02","date_gmt":"2023-05-09T16:10:02","guid":{"rendered":"https:\/\/resourceguruapp.com\/blog\/?p=4474"},"modified":"2025-01-14T10:11:43","modified_gmt":"2025-01-14T10:11:43","slug":"agency-burnout","status":"publish","type":"post","link":"https:\/\/resourceguruapp.com\/blog\/agencies\/agency-burnout","title":{"rendered":"Agency burnout: why it happens and how to prevent it"},"content":{"rendered":"

Job stress (including burnout) costs American employers <\/span>over $300 billion<\/span><\/a> annually. Low employee engagement\u2014a common burnout symptom\u2014costs the global economy <\/span>$7.8 trillion<\/span><\/a> annually.\u00a0\u00a0<\/span><\/p>\n

Burnout spans across industries, but some are more at risk than others. Data suggests agency burnout is widespread.\u00a0<\/span><\/p>\n

Globally, the Marketing and Advertising industry\u2014including marketing, ad, web design, digital, and other agencies\u2014experiences a <\/span>burnout rate of 69.6%<\/span><\/a>. Another survey found that <\/span>52% of marketers<\/span><\/a> fear burning out.\u00a0<\/span><\/p>\n

Hefty price tag aside, burnout leads to talent shortages, poor work-life balance<\/a>, and employee health problems. That’s not to mention increased absenteeism, reduced agency performance, and poor work-life balance across teams.\u00a0<\/span><\/p>\n

So, working with a handful of industry experts, we\u2019ve looked into how we can un-bake burnout from the agency culture cake.\u00a0<\/span><\/p>\n

Dear agencies: A foreword from us with love<\/span><\/h3>\n

We hope you read our foreword. We’ve included it because agency burnout is a nuanced and sensitive issue. So we’d like to establish what this piece<\/span> isn’t,<\/span><\/i> and<\/span> what it <\/span>is<\/span><\/i>.<\/span><\/p>\n

But, if you\u2019re short on time, feel free to <\/span>skip to the sections you\u2019re most interested in below<\/a>.<\/p>\n

TL;DR: We come in peace.<\/span><\/p>\n

What this isn’t: <\/b>A hit piece about agency life<\/strong><\/h4>\n

Everyone<\/span><\/i> we engaged with during our research spoke about how their time with an agency had positively impacted them. That includes providing purpose, lots of learning opportunities, or accelerating their career trajectory.<\/span><\/p>\n

That said, the concept of agency burnout was unanimous. If someone hadn’t experienced burnout firsthand, they’d witnessed it in their colleagues, and could name the causes.\u00a0<\/span><\/p>\n

What this is: <\/b>A guide for agencies<\/strong><\/h4>\n

We intend to give you as many actionable insights as possible to help you prevent agency burnout (as an employee or as an employer).<\/span><\/p>\n

To achieve this, we gathered <\/span>real<\/span><\/i> thoughts from <\/span>real<\/span><\/i> people who’ve experienced or witnessed burnout in an agency setting.\u00a0<\/span><\/p>\n

Our expert roll call<\/span><\/h3>\n

From the C Suite to Project Managers, you’ll find valuable insights about team burnout from the following collaborators:\u00a0<\/span><\/p>\n