{"id":4381,"date":"2023-04-12T08:24:16","date_gmt":"2023-04-12T08:24:16","guid":{"rendered":"https:\/\/resourceguruapp.com\/blog\/?p=4381"},"modified":"2025-01-14T09:58:22","modified_gmt":"2025-01-14T09:58:22","slug":"outputs-and-outcomes","status":"publish","type":"post","link":"https:\/\/resourceguruapp.com\/blog\/project-management\/outputs-and-outcomes","title":{"rendered":"Outputs and outcomes\u2014A story by Dr. Al Zeitoun"},"content":{"rendered":"<p><strong><a href=\"https:\/\/resourceguruapp.com\/blog\/when-complacency-creeps-in\">Last week<\/a>, Holly Davis, Principal Delivery Manager at Torchbox, talked about complacency, ownership, and <a href=\"https:\/\/resourceguruapp.com\/blog\/what-is-project-scope\">project scope<\/a>. <\/strong><strong>This week, Dr. Al Zeitoun, PgMP, PMI Fellow, and Senior Strategy Director at Siemens, shares the story of when he learned about what really matters when it comes to <a href=\"https:\/\/resourceguruapp.com\/blog\/drive-project-success\">project success<\/a>.<\/strong><\/p>\n<p><strong>You can read all the stories in our latest eBook, Confessions of a Project Manager.\u00a0<a href=\"https:\/\/get.resourceguruapp.com\/ebook-confessions-of-a-project-manager\/\">Download your free copy here<\/a>.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">I was excited about the opportunity to be in Europe for a variety of reasons\u2014both <\/span><span style=\"font-weight: 400;\">professionally and business related. So I thought I\u2019d reach out to one of our key <\/span><span style=\"font-weight: 400;\">customers at the time to see if I could do a check-in visit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although it was short notice and most certainly didn\u2019t reflect what a good project manager would normally do\u2014plan ahead and set a clear agenda\u2014somehow the customer went for it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They came welcomed the opportunity to meet and dedicated the entire morning at their headquarters to discuss and reflect on the work one of our teams did for had done for them as well as looked at the possible path ahead. Sounded promising.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I rearranged my travel plans so I could join the customer on-site where four of the key executives dedicated their time to meet with me that day. And what a meeting it was!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a good project manager, I prepared for the meeting. I gathered some <\/span><span style=\"font-weight: 400;\">background info from the team and looked into a previous consulting engagement with the client to see what was assessed and what the recommendations were. I also asked if there were any red flags that I need to be aware of. The answer was none. A <\/span><i><span style=\"font-weight: 400;\">great<\/span><\/i><span style=\"font-weight: 400;\"> project manager would have gone a little bit deeper and checked if there was any additional feedback from the customer after they signed off on the work deliverables and paid for the services.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">In this article \ud83d\udcd6<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/resourceguruapp.com\/blog\/project-management\/outputs-and-outcomes\/#A-clash-of-expectations\" >A clash of expectations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/resourceguruapp.com\/blog\/project-management\/outputs-and-outcomes\/#Lesson-learned-Always-define-what-project-success-looks-like\" >Lesson learned: Always define what project success looks like<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"A-clash-of-expectations\"><\/span>A clash of expectations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So what\u2019s the issue? Well, it was one of the toughest meetings I\u2019ve ever had. If you <\/span><span style=\"font-weight: 400;\">measure success by the completion of deliverables and a customer paying for your <\/span><span style=\"font-weight: 400;\">services, or an internal team signing off\u2014think again.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During the meeting, it turned out that the customer was actually very unhappy with our consulting engagement. Their reasoning was that the true outcome they had expected was to change the resistance they had been getting from the key stakeholders to the unified system they were implementing. Sure, our deliverables matched what we were contracted to do, yet the true value in the mind of the customer was a totally different outcome.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This was my first big aha moment about the delta between outputs and outcomes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although I had experienced that a few times in my career, it wasn\u2019t until this meeting that I was forced to question my view of what success looked like.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Lesson-learned-Always-define-what-project-success-looks-like\"><\/span><b>Lesson learned: Always define what project success looks like<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The key lesson is this: You have to have a joint view of what project success looks like. You need to create that early, and you need to revisit it often. You can call it agility, you can call it the Voice of Customer\u2014whatever works. Regardless of what you call it, it\u2019s a truly fundamental and critical conversation that every project and program manager should welcome and ask for. It\u2019s vital in achieving the <\/span><i><span style=\"font-weight: 400;\">right<\/span><\/i><span style=\"font-weight: 400;\"> outcome, not just outputs.<\/span><\/p>\n<h3>Does this story resonate with you?<\/h3>\n<p>Discover more in our eBook, Confessions of a Project Manager, where PM practitioners, authors, and agency insiders share the stories that defined their careers\u2014and the lessons they learned along the way.<\/p>\n<p><a href=\"https:\/\/get.resourceguruapp.com\/ebook-confessions-of-a-project-manager\/?utm_source=blog&amp;utm_campaign=COPM\"><strong>Download your copy today<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/get.resourceguruapp.com\/ebook-confessions-of-a-project-manager\/?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=COPM\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4165 size-medium\" src=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/02\/ebook-blog-banner-v1-943x242.png\" alt=\"Download the eBook, Confessions of a Project Manager\" width=\"943\" height=\"242\" srcset=\"https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/02\/ebook-blog-banner-v1-943x242.png.webp 943w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/02\/ebook-blog-banner-v1-1042x268.png.webp 1042w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/02\/ebook-blog-banner-v1-1536x395.png 1536w, https:\/\/resourceguruapp.com\/blog\/wp-content\/uploads\/2023\/02\/ebook-blog-banner-v1.png 1836w\" sizes=\"auto, (max-width: 943px) 100vw, 943px\" \/><\/a><\/p>\n<p><b>Meet Dr. Zeitoun<\/b><\/p>\n<p><b>Dr. Zeitoun<\/b><span style=\"font-weight: 400;\"> is a Future of Work, business optimization, and operational performance excellence thought leader with global experiences in strategy execution. His experiences encompass leading organizations; delivering their Enterprise Digital and Business Transformation; guiding fitting frameworks implementations; and using his empathy, engineering insights, and collaboration strengths to successfully envision new business models and execute complex missions across diverse cultures globally.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In his current role with Siemens, he is responsible for driving the program management <\/span><span style=\"font-weight: 400;\">practices, masterplan governance, and enabling the strategy transformation processes.<\/span><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/aazeitoun\/\" target=\"_blank\" rel=\"noopener\">Connect with him on LinkedIn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week, Holly Davis, Principal Delivery Manager at Torchbox, talked about complacency, ownership, and project scope. This week, Dr. Al Zeitoun, PgMP, PMI Fellow, and Senior Strategy Director at Siemens, shares the story of when he&hellip;<\/p>\n","protected":false},"author":30,"featured_media":4382,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[38],"tags":[],"class_list":["post-4381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Outputs and outcomes\u2014A story by Dr. Al Zeitoun<\/title>\n<meta name=\"description\" content=\"Dr. Al Zeitoun, PMI Fellow and Senior Director of Strategy at Siemens talks about outputs vs. outcomes and why it&#039;s vital to define project success.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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